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Nine Upfront 2025: Nine unveils Market Mix Modelling project to prove 'the power of total television'
Michael Stephenson: 'I'm confident brands will optimise their investment towards Total Television at the expense of less effective performance channels.'
by Mediaweek Admin – Oct 24, 2024
Nine Upfront 2025: Stan Sport to offer advertising as 9Galaxy+ enters development
9Galaxy+ will be the first fully integrated trading platform that enables advertisers to buy audiences across all of Nine’s platforms.
by Mediaweek Admin – Oct 24, 2024
Nine Upfront 2025: New data stack and 9Tribes expansion, Ad Manager integrates display, search and social, Adgile and DataCo partnerships
Suzie Cardwell: 'For our advertisers, our ability to understand what our audiences are interested in ensures we identify audiences most interested in their product.'
by Mediaweek Admin – Oct 24, 2024
Nine Upfront 2025: Nine Audio launches contextual short form finance ad solution
Nine Audio: Finance will provide an additional 10-second high-frequency, standalone audio advertising solutions and prominently feature across Nine’s audio assets.
by Mediaweek Admin – Oct 24, 2024
Advertising and media industry welcomes the launch of Ad Net Zero Chapter in Australia
The Australian industry’s ambition – through Ad Net Zero – is to foster the behavioural change that is necessary for Australia to transition to a sustainable future.
by Alisha Buaya – Oct 24, 2024
Vinyl Group enters commercial agreement with Songtradr as group launches UK expansion
Josh Simons: 'This agreement broadens our capabilities and establishes the Vampr Ad Network’s position as a key player in the global music advertising ecosystem.'
by Mediaweek Admin – Oct 24, 2024
Media Roundup: Domain boss Pellegrino departs, Filing reveals how Foxtel bucked ad slump, 9News upheaval
Tele team Mark Morri, Josh Hanrahan and Clementine Cuneo honoured, Tik Tokkers work hard, Bondi Rescue star facing DV allegations, 50-episoide series for MasterChef star.
by Mediaweek Admin – Oct 23, 2024
News Corp Australia reaches four in five online Aussies in September: Ipsos iris
In the News category, News Corp is the number one news, information and video publisher with an audience of 14.265 million.
by Jasper Baumann – Oct 23, 2024
Dentsu unveils key 2025 media trends: The algorithmic era drives transformation
The report details how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem.
by Jasper Baumann – Oct 23, 2024
Media Roundup: Facebook face off, 9News boss emails staff, Melbourne banker running Disney succession, The Australian wins at News Awards
Food critics land in Melbourne, Ex-Home and Away star in new role, Second tier rugby league a ratings winner, Merrick not back at SAS Australia
by Mediaweek Admin – Oct 23, 2024
Vudoo partners with Val Morgan Digital to enable commerce media solutions for advertisers
The partnership will empower Val Morgan Digital to enhance its content and media assets.
by Jasper Baumann – Oct 22, 2024
Kayo Sports reveals David Warner start date and Hindi commentary feed for India Tour
Warner will join Adam Gilchrist, Wasim Akram, Ravi Shastri, Harsha Bhogle, Isa Guha, Michael Vaughan and more on Fox Cricket coverage across summer.
by James Manning – Oct 22, 2024
NITV reveals commissioning team appointments
NITV welcomes Dena Curtis as head of indigenous commissioning and production, Cieron Cody as senior commissioning editor, and elevates Joseph Meldrum to commissioning editor.
by Jasper Baumann – Oct 22, 2024
Media Roundup: Nine break-up, Nine to sack bullies, ASIC raids The Cat, News Corp sues AI company
Woolies and Coles price marketing, Peter Dutton lashes ABC again, Lauren Phillips on Jackie O, Maggie Beer and Cathy Payne honoured.
by Mediaweek Admin – Oct 21, 2024
Mediaweek ushers in a new era with key editorial appointments
'Our focus will be on championing the innovation, creativity, and resilience that define this industry. '
by Mediaweek Admin – Oct 21, 2024
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