Creativity

In a world shaped by AI, Chris Dwyer and Getty Images are doubling down on human creativity and cultural nuance.

by Alisha Buaya – Jul 28, 2025

Mediaweek spoke to Houston Group’s Alex Creamer, Colleen Ryan from TRA, and Harry Preston of MBCS to examine the role of AI as a support tool in the creative process.

by Alisha Buaya – Jul 4, 2025

Australia now has its own Gen AI film festival in the form of the DISRUPT AI Film Festival (DAIFF). Agency TBWA is behind the new festival.

by Dan Barrett – Jun 18, 2025

Will Easton: 'No question AI is going to add some value and efficiencies, but this will increase the importance of agencies and the strategic part they play in the value chain.'

by Alisha Buaya – May 7, 2025

Patrick Jeffrey: 'The State of Creativity report is a unique window into the global creative landscape.'

by Alisha Buaya – May 1, 2025

Lyndall Spooner: '5D-AI can fundamentally change how businesses operate, understand and respond to competitor activities and the influence of technology on consumer psychology.'

by Alisha Buaya – Apr 28, 2025

Phoebe Sloane: 'Most industry surveys are annual and time consuming, but the pace of change in our industry, and the world more broadly, calls for something more responsive.'

by Alisha Buaya – Apr 14, 2025

Melanie Perkins: 'We’re excited to continue making it easier than ever for anyone to bring their ideas to life.'

by Alisha Buaya – Apr 10, 2025

Tor Myren: 'Apple has always existed at the intersection of liberal arts and technology, and we work hard to channel our creativity into content that will inspire our users to unlock their own.'

by Alisha Buaya – Mar 21, 2025

Grace O'Brien: 'Transforming brands from the Outside In is about bringing an agile partnership, flexible options, and a refreshingly relevant perspective to every brand we work with.'

by Alisha Buaya – Mar 20, 2025

Shirli Zelcer: 'Adobe GenStudio dentsu+ will not only drive better outcomes, but it will save time and add scale to marketing teams already under considerable pressure.'

by Alisha Buaya – Feb 3, 2025

Geoff Ikin: 'This campaign is all about celebrating the festive season in its many forms; embracing the fun, the unexpected, and even a little bit of mischief.'

by Jasper Baumann – Nov 3, 2024

This is the first collaboration between Cricket Australia and Special since the agency’s appointment in May 2024.

by Jasper Baumann – Oct 4, 2024

Anthony Crewes: 'With this campaign, we wanted to deliver a message that really resonates with the daily grind.'

by Jasper Baumann – Sep 27, 2024

Promo spots I’m a Celebrity…Get Me Out of Here!, Paris Olympics and Lego Masters win.

by Mediaweek Admin – Sep 24, 2024