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VOZ super users: Delivering deeper campaign insights & reach beyond broadcast
VOZ and Total TV: Seven’s Natalie Harvey explains how buying is becoming channel agnostic
by Mediaweek Admin – Apr 6, 2022
GroupM report explores growth of AI and the future of advertising
• AI-enabled advertising is likely to account for $1.3 trillion in advertising revenue by 2032
by Mediaweek Admin – Apr 6, 2022
Are Media TRENDtalks: The Luxury Forecast and marketing inspiration
• Strippoli noted millennial and Gen Z audiences need to be inspired, not dictated by social media
by Mediaweek Admin – Apr 6, 2022
Hardie Grant Media acquires The Reload Group
• The Reload Group is made up of Reload Digital, Reload Consulting and Reload Media
by Mediaweek Admin – Apr 6, 2022
Snap report decodes and defines trends in Australia’s Gen Z community
• The Snapchat Generation expect more from brands, technology and themselves post-pandemic
by Mediaweek Admin – Apr 6, 2022
InMobi and Anzu announce in-game ad partnership for Asia-Pacific Region
• This allows advertisers to run their banner and video ads via blended yet highly viewable IAB-compliant ad formats
by Mediaweek Admin – Apr 6, 2022
Dentsu welcomes Sarah McGregor into Melbourne ECD role
• She has previously worked at Leo Burnett, Cummins&Partners and Karmarama
by Mediaweek Admin – Apr 6, 2022
Havas Media launches e-commerce service to help marketers drive growth
• The offering stretches into e-commerce strategy, operations, analytics, and customer experience
by Mediaweek Admin – Apr 6, 2022
Sparrow’s Nest: Do CMOs value agency awards? Too many trophies, too many egos?
Many CMOs want to work with agencies that are successful, hot, have momentum, and are winning
by Greg Graham – Apr 5, 2022
News Corp releases Travel Trend Forecast for July to December 2022
• The biannual Trend Forecast is overlaid with global and domestic research
by Mediaweek Admin – Apr 5, 2022
Shopper announces C-Suite appointments to drive growth
• Shopper CEO: "This leadership change will bring a razor-sharp focus on commercial outcomes"
by Mediaweek Admin – Apr 5, 2022
Sabio promotes Lauren Faulkner to general manager
• She will oversee a team of 35 across the agency's offices in Brisbane, Gold Coast and Sydney
by Mediaweek Admin – Apr 5, 2022
Zenith promotes Warwick Taylor to Brisbane managing director
• His promotion comes after almost four years as Brisbane general manager
by Mediaweek Admin – Apr 5, 2022
OMG is awarded premium partnership rating with Google, TikTok and Facebook
• OMG is in the top three per cent of companies managing Google accounts globally
by Mediaweek Admin – Apr 5, 2022
IAB Australia launch of inaugural Careers Fair at Advertising Week APAC
• The Careers Fair will take place during at Luna Park in Sydney from 2nd to 3rd of August 2022
by Mediaweek Admin – Apr 5, 2022
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