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“The days of endless reach are numbered” WeAre8’s Lizzie Young on attention metrics and building stickiness while doing good
“Getting that balance of rebooking and new is really critical”
by Alisha Buaya and Darren Woolley – Nov 8, 2023
Optimism, with a dash of caution and confusion: SXSW Sydney showed us that we’re a way off understanding our future with AI in it
"The balance of opportunity and risk is critical to get right"
by Mediaweek Admin – Nov 7, 2023
Nurturing Future Talent: The Advertising Capstone Challenge
This year's event culminated with a challenge to create a campaign for Bonds
by Mediaweek Admin – Nov 3, 2023
Adobe: ANZ more worried than the rest of the world about data usage when it comes to generative AI
ANZ are also the highest globally to believe that too much data about their behaviours will be collected
by Tess Connery – Nov 3, 2023
Crafting a success: How Nathan Lennon's “hold my beer” attitude built Hawke’s Brewing Co.
“There were so many reasons not to do it.”
by Amy Shapiro – Nov 3, 2023
IAB tech council chair Adele Wieser predicts “pivotal” year for the industry in 2024
"We're providing the voice of the larger industry through the IAB"
by Tess Connery – Nov 2, 2023
The Ads That Made Us: Moving house, Mechanics, and Making the most of Bali
This Week: Ty Frost, Blake Wright, and Tom Crimmins
by Tess Connery – Nov 2, 2023
Nine names Andrea Salmon as director of sales - Melbourne
"I’m very excited to join the incredible team at Nine and to represent their unparalleled line up of media assets"
by Mediaweek Admin – Nov 1, 2023
SMI September 2023: Ad market says YES to referendum spend before Australia votes NO
Market down YOY as spend fails to match 2022 record level, but still second-biggest month ever
by Mediaweek Admin – Nov 1, 2023
Deirdre Brennan named as new Screen Australia CEO
Brennan will begin in the role from 8 January 2024
by Mediaweek Admin – Oct 31, 2023
Roundup: How much X is worth, The Project, Matthew Perry
CMOs and CEOs, Omnicom, Channel Seven
by Mediaweek Admin – Oct 31, 2023
Motio hires Cartology’s Tom Zavecz as national sales director
Motio operates digital display networks across Australia in 1,000 venues
by James Manning – Oct 30, 2023
Tracey Holmes quits the ABC, to leave at the end of November
“To channel a former governor of California in his former life as The Terminator, 'I’ll be back'”
by Mediaweek Admin – Oct 30, 2023
SCA’s big Friday: While board ponders value, execs get pay cut, CEO’s dilemma
As SCA looks to cut $10m in costs can it continue to be ‘Proudly National, Fiercely Local’?
by James Manning – Oct 30, 2023
"Complex and highly conditional": SCA address takeover bid at AGM
Plus: SCA’s annualised cost base to be reduced by more than $15 million
by Mediaweek Admin – Oct 27, 2023
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