Business
Latest stories
Brand perception 'green shoots' for TAB by thinking outside of the category
“There was a real need to completely position TAB to appeal more to that younger 18-34 audience that we were under-indexing in."
by Tess Connery – Mar 14, 2024
Nina Christian: Marketing in the information overload age
"If your content isn’t landing, isn’t connecting and isn’t effective – creating more of it isn’t the solution."
by Kate O'Loughlin – Mar 13, 2024
Roundup: Stan Grant quits Monash, Dentsu CEO warns of Meta, Costello on Facebook exit
Princess of Wales photo, Reddit valuation, Oppenheimer Oscars, The Nightly teen columnist, Lattouf, Amor sight scare, NRL
by Mediaweek Admin – Mar 12, 2024
Information Commissioner: What impending changes to privacy laws mean for businesses
Angelene Falk: "There is an ambition for Australia to be a world leader in cyber security by 2030."
by Tess Connery – Mar 8, 2024
Triple M takeover: SCA finally says 'no' to ARN/Anchorage and open to revised proposal
SCA alerts other potential bidders for Triple M, Hit and regional TV there could be a deal to be done.
by James Manning – Mar 7, 2024
Foxtel Media launches media industry think tank, Video Futures Collective
The group is backed by big players in the space such as YouTube, Samsung Ads, Disney Advertising, and SBS.
by Mediaweek Admin – Mar 6, 2024
ACMA fines Optus $1.5 million for public safety failures
ACMA found Optus failed to upload required customer info to the IPND between Jan 2021 - Sept 2023.
by Mediaweek Admin – Mar 6, 2024
Fetch TV and Kargo enter sales representation partnership
Kargo will present the chance to connect with the Fetch audience through targeted programmatic or direct advertising campaigns
by Mediaweek Admin – Mar 6, 2024
Woolley Marketing: Is the customer a moron?
"Many marketers and their agencies are missing a significant opportunity to engage an audience beyond an immediate transaction."
by Toby Harrison and Dan Krigstein – Mar 5, 2024
Slingshot launches Creatalytics creative media effectiveness tool
Jane Waterhouse: "Ultimately this gives more time to creatives to be creative and less time spent on operationalising creative.”
by Mediaweek Admin – Mar 5, 2024
AiMCO lifts the lid on industry-first salary benchmarking guidelines
Approximately six million Australians identify as creators, and 19% identify as influencers.
by Mediaweek Admin – Mar 5, 2024
Details of deal between Meta and Network 10 revealed as tech giant pulls out of Media Code
The agreement saw 10 agree to post 6000 clips on Facebook every year
by Mediaweek Admin – Mar 4, 2024
Advertising in regional Australia should be a ‘no-brainer’ for brands
"9.6 million people is not a figure to be ignored when you’re considering your media plans and campaigns"
by Mediaweek Admin – Mar 4, 2024
Meta pulls the pin on news media deals with publishers and axes news tab
Meta said the move aimed "to better align our investments to our products and services people value the most.”
by Tess Connery – Mar 1, 2024
Former WPP exec Aoife Brennan launches MADE HR
"Great leaders, teams, and cultures aren't just born; they're made."
by Mediaweek Admin – Mar 1, 2024
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.