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IMAA announce 11 new member group deal agreements
• The new group deal partners include Criteo, EMX, GWI, Fabulate and AudioNET
by Mediaweek Admin – Feb 17, 2022
Mediahub appointed as AkzoNobel's global digital media agency of record
• AkzoNobel owns brands such as Dulux, Sikkens, Hammerite and Alabastine
by Mediaweek Admin – Feb 16, 2022
Edelman Australia 2022 Barometer reports trust in media falls
• Media is one of the most distrusted industries in the country according to the report
by Mediaweek Admin – Feb 16, 2022
Optimizely and Google Cloud announce partnership
• The multi-year partnership ensures collaboration on innovative opportunities
by Mediaweek Admin – Feb 16, 2022
Media rebrand: Parent of Australia's FTA TV Channel 10 now called Paramount
Growth strategy will see more programming crossovers from FTA to streaming platform
by James Manning – Feb 16, 2022
One Asia Creative Awards winners to be announced at a virtual presentation
• Awards will be presented to winners from 14 countries and regions
by Mediaweek Admin – Feb 16, 2022
TikTok launches its global Brand Safety Centre
• It will serve as a central hub for information related to brand safety and transparency
by Mediaweek Admin – Feb 16, 2022
New Meltwater dashboard provides unified overview of campaigns
• It will show how omnichannel marketing efforts drive engagement and exposure
by Mediaweek Admin – Feb 16, 2022
Kate O’Connor to lead Bluey and BBC Studios brand expansion in ANZ
New Colgate deal will see Bluey branded toothpaste and toothbrushes hit the shelves in March
by Mediaweek Admin – Feb 16, 2022
Sparrow’s Nest: Business growth, pitching, talent burnout and creativity
‘I’ve been very fortunate to have great mentors, leaders I could look up to that supported me’
by Greg Graham – Feb 15, 2022
"Publishing has a bright future": Why launching True North made sense for Bashful Group
• Simon Bookallil and Justine Cullen on the newest independent magazine division
by Tess Connery – Feb 15, 2022
Mediaweek welcomes Sparrow’s Nest: The new fortnightly column from Greg Graham
Sparrow has been working also with The Marketing Academy, Mediaworks, MFA , Cannes Creativity Academy, Spikes Young Media Academy & GroupM/WPP AUNZ
by James Manning – Feb 15, 2022
Dentsu Group reports operating profit up 44%
• The Australian market saw 12.1% over the last 12 months and 20% in Q4
by Mediaweek Admin – Feb 15, 2022
Travel Lifestyle Network appoints Anne Wild as head of special projects
• Wild previously served on the TLN board as head of APAC region
by Mediaweek Admin – Feb 15, 2022
Gual Barwell appointed as Innocean Australia's new chief strategy officer
• Barwell's appointment is effective immediately
by Mediaweek Admin – Feb 15, 2022
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