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TikTok launches its global Brand Safety Centre
• It will serve as a central hub for information related to brand safety and transparency
by Mediaweek Admin – Feb 16, 2022
New Meltwater dashboard provides unified overview of campaigns
• It will show how omnichannel marketing efforts drive engagement and exposure
by Mediaweek Admin – Feb 16, 2022
Kate O’Connor to lead Bluey and BBC Studios brand expansion in ANZ
New Colgate deal will see Bluey branded toothpaste and toothbrushes hit the shelves in March
by Mediaweek Admin – Feb 16, 2022
Sparrow’s Nest: Business growth, pitching, talent burnout and creativity
‘I’ve been very fortunate to have great mentors, leaders I could look up to that supported me’
by Greg Graham – Feb 15, 2022
"Publishing has a bright future": Why launching True North made sense for Bashful Group
• Simon Bookallil and Justine Cullen on the newest independent magazine division
by Tess Connery – Feb 15, 2022
Mediaweek welcomes Sparrow’s Nest: The new fortnightly column from Greg Graham
Sparrow has been working also with The Marketing Academy, Mediaworks, MFA , Cannes Creativity Academy, Spikes Young Media Academy & GroupM/WPP AUNZ
by James Manning – Feb 15, 2022
Dentsu Group reports operating profit up 44%
• The Australian market saw 12.1% over the last 12 months and 20% in Q4
by Mediaweek Admin – Feb 15, 2022
Travel Lifestyle Network appoints Anne Wild as head of special projects
• Wild previously served on the TLN board as head of APAC region
by Mediaweek Admin – Feb 15, 2022
Gual Barwell appointed as Innocean Australia's new chief strategy officer
• Barwell's appointment is effective immediately
by Mediaweek Admin – Feb 15, 2022
Seven half year results: ‘Amazing’ start to FY22 sees profit climb
James Warburton: ‘Transformation of the digital side of our business has been dramatic’
by Mediaweek Admin – Feb 15, 2022
VMG appoints Sal Daoud to head of growth and partnerships
• He will be responsible for exploring growth opportunities and collaborations across the group
by Mediaweek Admin – Feb 15, 2022
Havas becomes first Australian agency to activate DoubleVerify's ad metric
• This is set to maximise cross-channel digital investments and drive superior campaign outcomes
by Mediaweek Admin – Feb 15, 2022
ThinkPremiumDigital shareholders on digital ad spend outlook
Key executives from Nine, Seven, Foxtel, News Corp and 10 ViacomCBS on digital ad strategies that work
by James Manning – Feb 15, 2022
QMS expands large format digital network on Sydney’s busiest roads
Reach audiences travelling along Pacific and Princes Highways, Homebush Bay Drive, King Georges Road
by Mediaweek Admin – Feb 15, 2022
WIN Group appoints director Genevieve Gordon the GM of its two radio stations
Stations managers at i98 and C91.3 now report to WIN’s new radio boss
by Mediaweek Admin – Feb 15, 2022
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