Latest stories

Mark Green appointed global CEO of Droga5
David Droga: "We create experiences that deeply connect with people and add value to their lives. Mark is a proven leader, who embodies these ambitions and will take Droga5 to the next level of excellence and meaningful influence."
by Alisha Buaya – Aug 29, 2024

National PR and creative agency Keep Left appoints Tiffany Simon as client partner
Tim Lele: "Tiffany’s track record delivering large-scale campaigns for major consumer brands will push our clients and our team to think bigger."
by Alisha Buaya – Aug 29, 2024

FBi Radio unveils first rebrand in over a decade via Made Together
"The rebrand to fbi.radio isn’t just about a new name or a new look – it’s about reaffirming our commitment to being at the forefront of Sydney’s music and arts scene."
by Amy Shapiro – Aug 29, 2024

Omnicom unites creative networks and agencies under new Omnicom Advertising Group banner
The restructure brings together BBDO, DDB, TBWA, and the agencies under Omnicom’s Advertising Collective.
by Amy Shapiro – Aug 28, 2024

Cadbury and Peters Ice Cream launch nostalgic 'CHOCBUSTER' pop-up in Sydney
The store concept and creative were developed by Sydney digital and creative marketing agency WiredCo.
by Amy Shapiro – Aug 28, 2024

Sydney Roosters stars lead 'Crunch Time' for Red Rooster via Leo Burnett
Ashley Hughes: "Reds has been a sponsor of the Roosters for years, but this is the first campaign we have created celebrating the partnership."
by Amy Shapiro – Aug 28, 2024

IMAA reveals the eight finalists of its inaugural Pitch-Chella initiative
Sam Buchanan: "Each pitch demonstrated a high level of creativity and innovation, and a deep understanding of the brief, target audience and desired result."
by Alisha Buaya – Aug 28, 2024
Nic Naitanui fronts Google Pixel 9 campaign by 72andSunny
Ross Berthinussen: "Athletes are a point of inspiration to Aussies in every aspect of their lives, from what they wear, how they style themselves, to the products they use."
by Amy Shapiro – Aug 27, 2024

QBE and Sydney Swans celebrate 38 year partnership via The Core Agency
David Hirsch: "This campaign is about more than just celebrating a successful season; it’s about honouring the resilience and passion that the Swans and their fans have shown over the years."
by Jasper Baumann – Aug 27, 2024

MFA reveals finalists for the 2024 NGEN Award
The seven finalists for the award are from Initiative, Match & Wood, NewsCorp and UM.
by Alisha Buaya – Aug 27, 2024

Edward McMutrie joins Magic as head of signal
McMutrie was the data science chapter lead for ANZ and had a three-year stint at The Lumery, leading its data and analytics function.
by Alisha Buaya – Aug 27, 2024

Genero appoints Jess Lake as senior client director for AUNZ
"An exciting opportunity to be part of a company that truly understands the importance of flexibility in creative partnerships."
by Amy Shapiro – Aug 27, 2024

Scooter joins Bupa agency village following pitch, announces new hires
Anna Hodgson: "The new contract extend Scooter’s longstanding relationship with Bupa that has flourished over the past nine years."
by Amy Shapiro – Aug 27, 2024

Former Royals partner launches GAME creative advisory
Dan Beaumont: "GAME’s philosophy is simple – we help brands play to win."
by Amy Shapiro – Aug 27, 2024

Mazda revives 'Zoom-Zoom' tagline in latest work via CHEP
Alastair Doak: "We’re reinstating the essence of our brand."
by Amy Shapiro – Aug 27, 2024

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