Agency News
Latest stories
Copy-and-paste content contributes to so-called 'culture rot': Backslash
Eloise Liley: 'In 2025, brands have a choice - to aim for cultural relevance or to push past it and strive for cultural creation.'
by Alisha Buaya – Mar 12, 2025
Poem wins McCain's social media account in ANZ
Katie Raleigh: 'Social media has evolved dramatically, and today, creating ‘social-first’ content that earns attention is paramount.'
by Alisha Buaya – Mar 11, 2025
McDonald's brings back Surprize Fries promotions via tms
Surprize Fries will run across Australia and New Zealand until 1st April.
by Alisha Buaya – Mar 11, 2025
Bundaberg Rum unveils three new 'Forever Classic' ads with the Bundy Bear via Leo Australia
All TVCs have been directed by Mr Inbetween’s Nash Edgerton, featuring the fully animatronic 7-foot bear created by Academy-award-winning 'Odd Studio.'
by Alisha Buaya – Mar 11, 2025
Media agencies continue to be resilient and adaptable: MFA Industry Census
Sophie Madden said: 'Media agencies demonstrated strength in tough trading conditions, while evolving in response to client needs.'
by Alisha Buaya – Mar 11, 2025
Ronald McDonald House Charities and Children's Hospital Foundation appoints GLOWBORED PR
Jeremy Hansen: 'This campaign is designed to not only raise critical funds but also inspire widespread community engagement through the vital work RMHC SEQ and the Children’s Hospital Foundation.'
by Alisha Buaya – Mar 11, 2025
Dustin Martin 'gets on board' with Kayo Sports in a new campaign
Michael Neill: 'He’s a special friend of Fox Footy and it was great fun having him alongside some of our legendary talent to show the strength of our line-up and coverage.'
by Alisha Buaya – Mar 10, 2025
Orange Line unveils promotions and new hires
David Einstein: 'Orange Line’s strength has always been our people, and these appointments reflect our dedication to fostering expertise, innovation and leadership.'
by Alisha Buaya – Mar 10, 2025
Sparro by Brainlabs names planning director
Emily Searle: 'There’s a huge opportunity to support both new and existing clients in engaging upper-funnel audiences and helping build brands.'
by Alisha Buaya – Mar 7, 2025
Publicis Groupe enters acquisition agreement with Lotame
Arthur Sadoun: 'In the age of AI, the name of the game is connect or die.'
by Alisha Buaya – Mar 7, 2025
The future looks Rosé in Daniel Ricciardo's new campaign via Emotive
Daniel Ricciardo: 'It’s been nice to take my foot off the gas lately and now, with the launch of Enchanté Rosé alongside my friends at St Hugo, it really does feel like the future is looking rosé.'
by Alisha Buaya – Mar 6, 2025
McDonald's tempts office workers returning to work in new campaign
Jack Nunn: 'With playful visuals and clever media placements, this campaign will cut through like a Guillotine on 80gsm printer paper.'
by Alisha Buaya – Mar 6, 2025
Geely taps INVNT as experiential agency for global launch
Li Lei: 'We are excited to partner with INVNT to deliver unique experiences to consumers, media and our network.'
by Alisha Buaya – Mar 6, 2025
TBWA\Sydney names new head of strategy
Josh Taylor Dadds: 'Disruption is an inspiring philosophy—it unleashes outrageous creativity while ensuring work is ruthlessly effective for clients.'
by Alisha Buaya – Mar 6, 2025
Live Nation unveils Secret Sounds Connect rebrand
Kristy Rosser: 'Our evolution to Connect by Live Nation represents our ongoing commitment to amplifying brand and fan experiences in the incredible world of music.'
by Alisha Buaya – Mar 5, 2025
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