Agency News
Latest stories
Ben McCallum exits UM Sydney after three years as managing director
McCallum will leave the agency effective 17 April.
by Alisha Buaya – Apr 11, 2025
Meeting of the Minds: Vanessa Winley and Stephanie Higson from Spark Foundry
Sisters Vanessa Winley and Stephanie Higson reveal their leadership heroes, current streaming binge, and career goals.
by Alisha Buaya – Apr 11, 2025
Captify positions Grey Goose vodka as the summer spirit for Australians
Sonal Kohl: 'The campaign delivered strong performance metrics, while uncovering valuable audience insights and learnings to inform future strategies.'
by Alisha Buaya – Apr 11, 2025
Droga5 ANZ names head of effectiveness
Matt Michael: 'Kit's expertise will be invaluable in driving the next chapter of powerful, effective work in our market.'
by Alisha Buaya – Apr 11, 2025
EssenceMediacom names APAC client managing partner for Uber
Stevie Douglas-Neal: 'I look forward to seeing Maddie deliver breakthroughs across a dynamic region and fuel the next era of growth for Uber in every market in which they’re active.'
by Alisha Buaya – Apr 11, 2025
Connecting Plots launches comms offering and appoints head of PR
Tom Phillips: 'More and more of our clients have been asking us to carry our earned creative thinking into PR.'
by Alisha Buaya – Apr 10, 2025
NRMA partners with Campfire x for land management and extreme weather preparedness documentary
The 30-minute documentary will air on NITV at 6:00 pm AEST on Monday 14 April and be available to stream free on SBS On Demand.
by Alisha Buaya – Apr 10, 2025
Greater Bank appoints It's Friday as lead creative agency
Pete Bosilkovski: 'It’s not every day you get the opportunity to partner with a brand that truly cares about its communities and gives back in a meaningful way.'
by Alisha Buaya – Apr 10, 2025
Poem names new creative director and unveils restructured senior leadership team
Rob Lowe: 'We’re at an inflection point in Poem’s trajectory and I’m very proud and excited to have such a strong, dynamic and passionate team to take us to the next stage.'
by Alisha Buaya – Apr 10, 2025
72andSunny appointed to Big W's creative account
Ross Berthinussen: 'From the outset we loved the ambition and energy of the Big W team and the opportunity to turn this beloved retailer into a modern, next generation brand.'
by Alisha Buaya – Apr 9, 2025
LEVO makes advisory and creative leadership appointments
Cale Maxwell: 'These hires expand on LEVO’s already thriving BX, CX and EX capabilities, allowing us to truly align with the wider BBDO Worldwide commitment to ‘Do Big Things’'.
by Alisha Buaya – Apr 9, 2025
Omnicom Media Group names chief media partnerships officer
Kristian Kroon: 'The promotions of Marelle, Alex, Simon and Jane demonstrate our unwavering focus on fostering talent from within and empowering our leaders.'
by Alisha Buaya – Apr 9, 2025
Australian cricketer Travis Head stars in Uber India campaign
Mayuresh Dubhashi: 'It's audacious and very relevant to the kind of relationships our consumers have with culture/cricket.'
by Alisha Buaya – Apr 9, 2025
Bastion Digital launches DBX to accelerate innovation and growth for brands
DBX positions us perfectly to drive innovative growth for digital first businesses and deliver unmatched value for our clients.'
by Alisha Buaya – Apr 9, 2025
TBWA\Sydney names chief creative officer
Paul Bradbury: 'Our new leadership team in Sydney is now complete, and we are already underway on several very exciting projects.'
by Alisha Buaya – Apr 8, 2025
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