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EXCLUSIVE: Ancestry CMO reveals the secrets behind new celebrity campaign
Ancestry teamed up with Ryan Reynolds and Rob McElhenney for a hilarious take on family history.
by Vihan Mathur – Apr 30, 2026
Breville turns daily coffee ritual into global platform with ‘Millions of Mornings’
The campaign is built on the idea that brands don’t decide they’re iconic, people do.
by Vihan Mathur – Apr 30, 2026
Bastion nabs Joanna Barnes as Executive Media Director
The appointment comes after secured wins, including Raw C and Geely.
by Vihan Mathur – Apr 30, 2026
Jack Nimble strengthens leadership team amid growth and Samsung win
Aja Sandoval named as as head of production, while Kayne Wilkinson moves to group account director.
by Vihan Mathur – Apr 29, 2026
Snack Drawer turns Yo-Chi’s water decision into a $355k cultural moment
Instead of traditional purpose messaging, the campaign positions Yo-Chi’s free premium water as a marketing platform.
by Vihan Mathur – Apr 29, 2026
Industry heavyweights join Experience Advocacy Taskforce to tackle ageism
The ambassadors will advocate for the value of experience in the workforce, and champion mature professionals.
by Vihan Mathur – Apr 29, 2026
The Social CliQ merges Content CliQ as Isabella Biffi steps into GM role
Biffi’s appointment is effective immediately, ahead of the formal integration of The Content CliQ from the start of the new financial year.
by Vihan Mathur – Apr 29, 2026
Maje and SANDRO appoint MCMPR to lead Australian communications
The move is aiming to boost cultural relevance and visibility locally.
by Mediaweek – Apr 28, 2026
Anthropic taps Theo Hourmouzis as ANZ boss
The move comes as Anthropic competes with rivals, including OpenAI, Meta, and Microsoft, in the race to secure enterprise AI adoption.
by Vihan Mathur – Apr 28, 2026
Ex-IPG Mediabrands boss Mark Coad lands at Hatched as strategic advisor
Coad was made redundant in the shake-up following Omnicom’s adoption of Interpublic Group.
by Vihan Mathur – Apr 28, 2026
The Push reveals bold rebrand for 40th anniversary via SICKDOGWOLFMAN
The project involved redefining The Push’s purpose, positioning, tone of voice, and visual identity.
by Vihan Mathur – Apr 28, 2026
Grada brews refreshed brand identity for Midnight Decaf launch via Weave
The new design evolves Grada’s existing identity while establishing a distinct on-shelf presence for the decaf offering.
by Vihan Mathur – Apr 28, 2026
Bonfire’s Chelsea Craddock joins Google Honours winners at San Francisco
Craddock travelled to the US in March to attend a summit focused on AI, search and the future of performance marketing.
by Vihan Mathur – Apr 28, 2026
Andy Ford departs Analytic Partners for a 'once-in-a-career' role at Canva
Ford described the new appointment as a major step in his career.
by Vihan Mathur – Apr 28, 2026
Taboola launches Realize+ to bring agentic AI to open web advertising
It marks a move toward AI-native media operations, where campaign management is embedded directly into broader AI workflows.
by Vihan Mathur – Apr 24, 2026
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