Agency News
Latest stories
VML appointed as agency of record of Perth's Cockburn Gateway and Belmont Forum shopping centres
Adam Kennedy: "Our goal is to deliver exceptional brand strategies that connect with each location’s local communities and support long-term growth."
by Alisha Buaya – Sep 25, 2024
Communicado launches 'cleverer' campaign for Biozet Attack detergent
Annie Price: "I’m proud of the team for conceiving something so breakthrough for the category, we love where it landed and can’t wait to see it in the wild."
by Alisha Buaya – Sep 25, 2024
OMD hosts open day for NSW Government agencies and multicultural media outlets
Isobel Scouler: "This event importantly enabled many government departments to speak to multicultural publishers directly for the first time."
by Alisha Buaya – Sep 23, 2024
'Creating and inspiring change': MFA EX Sydney sparks effective, challenging and inspiring industry conversations
Sophie Madden: MFA EX is "a day for creating and inspiring change, and ultimately to deliver great effectiveness in everything we do, because we are the changers."
by Alisha Buaya and Jasper Baumann – Sep 23, 2024
Ex-Google Chris Rollings joins Deepend Group as head of product innovation
Matt Griffin: "We're set to continue creating products that not only anticipate demand but also tell a story through their design and content helping to drive down future marketing spend."
by Alisha Buaya – Sep 20, 2024
Cyndall McInerney joins Today the Brave from The Monkeys
Vince Osmond: 'It won't take long for her blend of quirkiness and strategic thinking to show up in the work - and we can’t wait.'
by Alisha Buaya – Sep 20, 2024
Publicis Groupe acquires Mars United Commerce and its 14 hubs worldwide
Rob Rivenburgh: "Joining Publicis Groupe will help Mars realise our vision of being the preeminent global commerce company faster and more completely."
by Alisha Buaya – Sep 20, 2024
TikTok For You Summit: 'Compelling stats' and 'game-changer' – Media buyers reveal what stood out
James Dixon, Jamison Milessis, Gerry Bowness and James Lucas shared their thoughts and opinions on the summit with Mediaweek.
by Alisha Buaya – Sep 20, 2024
OMD Create wins Grand Prix at the 25th MFA Awards for Telstra's 'Free Calls to Santa' campaign
Sophie Madden: 'The finalists and winners of the MFA Awards represent the very best of change-making media thinking and effectiveness.'
by Alisha Buaya – Sep 19, 2024
Enigma team crowned winner of IMAA's inaugural Pitch-Chella program
Enigma's concept was inspired by the global hit TV show Shark Tank.
by Alisha Buaya – Sep 19, 2024
Countdown to SXSW: Commercial opportunities and preview of returning brands for 2024
TEG head of commercial Simon Cahill reveals how brands book, what works best and how to get best spots.
by James Manning – Sep 19, 2024
Media buyers on Mamamia's 2025 upfront: 'Trusted environment' and 'meaningful engagement'
Nicola Barnes and Sebastian Diaz shared their thoughts and opinions on the upfront with Mediaweek.
by Alisha Buaya – Sep 19, 2024
Pukka wakes up Bondi with Morning Berry Tea activation via Paper Moose
Anna Kiernan: 'Their impeccable level of craftsmanship helped introduce Morning Berry Tea in the best way possible.'
by Alisha Buaya – Sep 19, 2024
Australian Defence Force launches 3D OOH recruitment campaign via VML
Paul Nagy: 'The visuals and motion used in these installations have managed to genuinely stop people who are passing by - while at the same time showcasing the cutting edge tech used by our forces.'
by Alisha Buaya – Sep 19, 2024
Pangea launches Empowering Marketing Mums Australia workshop for workplace returners
Prudence Warnock: 'This workshop is designed to realistically address common challenges.'
by Alisha Buaya – Sep 19, 2024
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