Agency News
Latest stories
McDonald's kicks off summer with 'Macca's run?' campaign launch via DDB Sydney and OMD
Amanda Nakad: 'It’s designed to drive trial of our exciting new Summer menu and we are thrilled to see it in market thanks to our agency village.'
by Alisha Buaya – Dec 3, 2024
Ryvalmedia puts its best foot forward winning Steve Madden media account
Joseph Pardillo: 'Their energy as a business, inspired by its rock and roll New York roots, will no doubt push us to continue to challenge the status quo in media.'
by Alisha Buaya – Dec 3, 2024
Jack Nimble co-founders Adam Wise and Angus Mullane exit as James McInnes and Hayley Olsson step up to leadership roles
Cameron Bryant: 'We’re grateful to Adam and Angus for the incredible business they’ve worked hard to build.'
by Alisha Buaya – Dec 3, 2024
Jenni Dill appointed AANA chair as Martin Brown steps down
Josh Faulks: 'Our new chair and renewed board will help AANA shape the future of a trusted and sustainable marketing industry in Australia.'
by Alisha Buaya – Dec 3, 2024
eBay appoints We Are Social as social and influencer marketing agency of record
Suzie Shaw: 'We're excited to join forces with an iconic, community-driven brand like eBay, bringing our 15 years of social, influencer and culture-first expertise to their wonderful agency village.'
by Alisha Buaya – Dec 2, 2024
Howatson+Company launches sister agency Plus Also Studios
Plus Also Studios has onboarded Endeavour Group as its foundation client and its portfolio of retail and hospitality consumer brands.
by Alisha Buaya – Dec 2, 2024
Publicis Sapient appoints Angela Robinson as country managing director for Australia
Nigel Vaz: 'As country managing director for Australia, her expertise and proven ability to drive change will be instrumental as we drive growth in the region.'
by Alisha Buaya – Dec 2, 2024
Atomic 212° acquires media division of KWPX
Barry O’Brien OAM: 'Our agencies have collaborated successfully on several clients in the past, so when the opportunity came up to make KWPX’s media arm part of the Atomic 212° family, we jumped at it.'
by Alisha Buaya – Dec 2, 2024
'When it all comes together, we can do amazing things': Matt Michael on leading Droga5 ANZ after The Monkeys merger
The CEO of Droga5 Australia and New Zealand spoke to Mediaweek about why the merger made sense, The Monkeys' 'phenomenal year' and 'big ambitions' for 2025.
by Alisha Buaya – Dec 2, 2024
Guide Dogs NSW launch Blackout Friday campaign via Keep Left
Blair Kimber: 'We hope this activation sparks conversation among consumers and retailers to ultimately create a more accessible and inclusive world for people with blindness and low vision.'
by Alisha Buaya – Nov 29, 2024
Atomic 212° adds paid search and SEO to existing remit with O'Brien
Rory Heffernan: 'We have a long and proud history with O’Brien and we look forward to continuing to deliver exceptional value together.'
by Alisha Buaya – Nov 29, 2024
Meeting of the Minds: Ngaia Calder and Nana Kawaura from TRA
Calder and Kawaura share their best career advice, hot takes, and what they currently have on repeat.
by Alisha Buaya – Nov 29, 2024
'We changed the way we engage with the marketplace': OzTam CEO on getting the industry on board with Voz Streaming
The discussion also saw Liana Dubois and Karen Halligan talk about the impact and application of having greater granular data on the creative process and where AI is in the VOZ and VOZ Streaming discussion.
by Mediaweek Admin – Nov 28, 2024
Sod appointed to drive digital growth for Bakers Delight
Sod has been appointed to drive digital growth for Bakers Delight, focusing on digital strategies that align with growth objectives.
by Alisha Buaya – Nov 28, 2024
PepsiCo joins Shift 20 Initiative as an official brand partner
Kyle Faulconer: 'Creating a diverse environment that puts its people first is at the heart of how we operate at PepsiCo, and we look forward to furthering our efforts in this space with Shift 20.'
by Mediaweek Admin – Nov 28, 2024
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