Agency News
Latest stories
dentsu unites Australian media brands under one agency model
The announcement arrives after dentsu Australia recorded a wider annual loss for 2025.
by Vihan Mathur – May 7, 2026
Woolworths pitches lead creative account as M+C Saatchi steps away
The pair have worked together since 2017 and was a founding partner of Greenhouse, Woolworths’ bespoke agency model.
by Vihan Mathur – May 7, 2026
Honda Australia appoints WiredCo. as social and content agency
The remit spans cars, motorcycles, marine and power equipment as Honda prepares for major hybrid and EV launches.
by Natasha Lee – May 7, 2026
Rubii bets on AI infrastructure as indie agencies pile in
Turns out the real action is happening in reconciliation, reporting and workflow admin.
by Mediaweek – May 6, 2026
Good One Creative pitches May8 Day as a celebration of mateship
Good One Creative launches May8 Day: a grassroots push championing mateship and social unity.
by Mediaweek – May 6, 2026
Betty’s Burgers grabs free.studio account post competitive pitch
The win follows free.studio’s recent work on Betty’s Burners, the brand’s limited-time campaign.
by Vihan Mathur – May 6, 2026
Yumi’s renews Sticki and DataSauce partnership after 4m-view campaign
The campaign enlisted 10 micro and mid-tier influencers and generated nearly 4 million organic views.
by Vihan Mathur – May 6, 2026
Foxtel Business iQ lands largest rollout with Fortescue
The deal marks the biggest deployment of Foxtel Business iQ ever undertaken.
by Vihan Mathur – May 6, 2026
Kayo SPORTS Stadium brings AFL, cricket and Supercars into Roblox
The experience includes games based on AFL, Cricket Australia and Supercars.
by Vihan Mathur – May 6, 2026
Same old pitch problems, ‘couple of surprises’: Darren Woolley breaks down 2026 State of the Pitch
The wolf of marketing sat down with Mediaweek to unpack this year's state of the pitch report.
by Vihan Mathur – May 6, 2026
ALDI skates into snow season with 2026 Special Buys drip
The retailer partnered with its official Snow Gear 2026 partner, the Sydney Bears Ice Hockey Club.
by Vihan Mathur – May 5, 2026
MFA launches new NGEN management program for rising media talent
This year, 55 mentor-mentee pairs earned places in the program, up from 35 last year.
by Vihan Mathur – May 5, 2026
ahm backs the messy reality of wellness with People Things via TBWA\Australia
The platform marks the next evolution of the brand and a renewed commitment to its challenger spirit.
by Vihan Mathur – May 5, 2026
Publicis Production ANZ names Marie Skanderup as Client Partner
Skanderup joins from Ogilvy, where she most recently held dual roles as APAC Transformation Director and Program Director.
by Vihan Mathur – May 5, 2026
Omnicom Oceania scales Ritson’s MiniMBA across ANZ
One thousand staff will take part in the course, which is aimed at scaling marketing effectiveness across ANZ.
by Natasha Lee – May 5, 2026
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