Discovery has appointed Andrew Georgiou as President, Eurosport and Global Sports Rights & Sports Marketing Solutions. Georgiou joins Discovery from Lagardère Sports and Entertainment, where he has served as CEO and Chief Operating Officer since 2014.
Georgiou was born in Canberra in 1974 and had a passion for a career in the sports industry after seeing a doco on IMG founder Mark McCormack at an early age.
After graduating from law school, he joined the Australasian PGA Tour, becoming CEO.
After leaving the PGA Tour, he had a distinguished 13-year career at Lagardère Sports and Entertainment, which he joined in 2006 as Chief Operating Officer and later as CEO for its Asia business, before being elevated to the global CEO role in 2014. He has led a turnaround at the agency, integrating more than 10 sports and marketing agencies into an integrated global leader in sports and marketing.
In his newly created role, Georgiou will drive the continued growth of Eurosport, the leading sports platform across Europe and home of the Olympic Games in Europe.
He will also coordinate sports rights acquisitions for the Discovery group and represent all of Discovery with rights holders, federations and agencies. In addition, Georgiou will develop and help execute a strategy that leverages Discovery’s premium sports portfolio to create unique solutions for marketers around the world.
Georgiou commented: “I admire how Discovery is using its leadership position with Eurosport to revolutionise the company’s approach to delivering sports content across all media channels. The company’s ambitious plans to change the way fans consume sport ‘they can’t live without’ is an exciting journey to be part of.”