Brisbane Radio Ratings 2021: GfK Survey 3, Sunday February 28 to Saturday April 3 & Sunday April 18 to Saturday May 22
Nova 106.9 11.1% (10.6%)
Cume: 612,000 (+31,000)
2020 results: Best/worst
Best 10+ 12.5% (10.4%)
Best Breakfast 13.0% (10.2%)
Nova corrected its slide in Survey 2, with only 0.5 points needed to move up from #3 to #1 in this survey.
This upswing can also be seen at breakfast with Ash, Kip, Luttsy and Susie going from the #3 breakfast show in Brisbane to #1 after gaining 0.8 points with a strong 12% share.
Nova is absolutely dominating drive time with the national program of Kate, Tim and Joel extending its blowout lead by 2.0 points in this survey to now see the show’s share sit at 15.3%.
In the demographics, Nova continues to dominate the under 40 market finishing #1 in 10-17, 18-24, and 25-39 with shares all over 18%.
4KQ 10.3% (11.0%)
Cume: 277,000 (-37,000)
2020 results: Best/worst
Best 10+ 9.4% (7.1%)
Best Breakfast 10.5% (7.2%)
4KQ has stayed in the #2 spot after being leapfrogged by Nova and managing to edge out Triple M by 0.1 point.
Despite its 10+ share dipping in this survey, this is still the third highest share that the station has posted over the last five years.
The biggest decline for 4KQ came in the breakfast slot with Laurel, Gary & Mark down 1.7 points, which saw them slide down to the #2 commercial show in the daypart.
The station also lost the top spot in the mornings but maintained its dominance on weekends as well as with older audiences being #1 in 55-64 and 65+.
104.5 Triple M 10.2% (10.0%)
Cume: 518,000 (-26,000)
2020 results: Best/worst
Best 10+ 11.3% (9.9%)
Best Breakfast 11.4% (9.5%)
Triple M has moved into to third spot in Brisbane, as its breakfast show The Big Breakfast with Marto and Margaux finished as the #3 commercial breakfast show as well.
The station is now #1 in the morning daypart with a share of 11.4% narrowly beating out 4KQ.
The national drive show Molloy has slipped to #4 with 9.8%. This is the third survey since Jane Kennedy left the show.
The station is no longer #1 for 40-54, missing out to 97.3 FM.
B105 9.9% (11.1%)
Cume: 524,000 (-21,000)
2020 results: Best/worst
Best 10+ 10.8% (9.7%)
Best Breakfast 11.8% (9.3%)
After finishing #1 in survey 2, the station has now slid down to #4 in survey 3, following a loss of 1.2 points.
The station’s breakfast show of Stav, Abby & Matt has gone from the #2 breakfast show in Brisbane to #5 after dipping 1.7 points.
Carrie Bickmore and Tommy Little have stayed at #2 in drive, but now share the spot with 97.3FM.
The station lost points in all demographics except for 65+ where it gained 0.9 points.
97.3FM 9.8% (10.2%)
Cume: 478,000 (-23,000)
2020 results: Best/worst
Best 10+ 10.9% (8.8%)
Best Breakfast 10.4% (8.2%)
97.3FM’s upwards trend in 2021 following a rough end to last year has ended in survey 3 with the station losing 0.4 points and dropping back to a single-digit share.
In breakfast, Robin, Terry & Bob were down 0.4 points and remained the #5 commercial show in Brisbane.
Will and Woody‘s national drive show went up 0.7 points and now has the equal second highest share in Brisbane.
4BC 6.4% (6.0%)
Cume: 154,000 (-15,000)
2020 results: Best/worst
Best 10+ 9.5% (6.7%)
Best Breakfast 10.6% (8.2%)
4BC remains the #6 commercial station after improving its share 0.4 points, turning around its negative trend in the last three surveys which has seen the stations share drop by 3.5 points.
Breakfast with Neil Breen has remained the #6 commercial breakfast show in Brisbane but gained back 1.0 points giving the show its best result in 2020.
While drive with Scott Emerson was also the #6 commercial program in its daypart, after losing 0.6 points.
4BH 2.1% (2.2%)
Cume: 85,000 (+2,000)
2020 results: Best/worst
Best 10+ 1.6% (0.4%)
Best Breakfast 1.6% (0.4%)
The station has remained steady as it continues the return of an all-music format as it continues to hover around 2%.