Brisbane Radio Ratings 2021: Survey 2

Brisbane radio ratings

• B105 #1, 4KQ takes off! Laurel, Gary & Mark #1 Brissie brekky

Brisbane Radio Ratings

B105 11.1% (10.2%)
Cume: 524,000 (+7,000)
2020 results: Best/worst
Best 10+ 10.8% (9.7%)
Best Breakfast 11.8% (9.3%)

The SCA station has continued its upward movement from the first radio survey of the year and has moved up to #1. Stav, Abby & Matt have also moved up to the #2 breakfast show in Brisbane.

Carrie Bickmore and Tommy Little have made up some of the drive share that they lost when replacing Ed and Hughesy going up 0.8 points, moving up to #2 in the timeslot.

The station made noticeable gains in the 18-24 (up 2.9 points) and 40-54 (up 3.4 points) demos and was #1 for 10-17 and 25-39.

4KQ 11.0% (9.0%)
Cume: 277,000 (+2,000)
2020 results: Best/worst
Best 10+ 9.4% (7.1%)
Best Breakfast 10.5% (7.2%)

4KQ continued its strong momentum from 2020 with a big 2 point swing that has seen the station become the #2 station in Brisbane and easily could have been #1, missing out to B105 by only 0.1 point.

Laurel, Gary & Mark were a big part of the station’s success becoming the #1 breakfast show in Brisbane with a share of 12.0% gaining 1.2 points.

The station was also #1 in the mornings and dominated the 55-64 and 65+ demos.

Nova 106.9 10.6% (11.4%)
Cume: 612,000 (-15,000)
2020 results: Best/worst
Best 10+ 12.5% (10.4%)
Best Breakfast 13.0% (10.2%)

Nova only lost 0.8 points but that was enough in this survey to slide from #1 to #3, but is still within less than a point of the top spot.

AshKipLuttsy and Susie are now the #3 breakfast show in Brisbane despite only losing 0.2 points from its market topping share in survey 1.

Drive with KateTim and Joel is still the strongest daypart for the station finishing #1 again despite losing 1.5 points.

In the demographics, Nova continues to dominate 18-24 with a share of 25.2%, with the stations biggest dip coming in the 55-64 demo which went down by 3.0 points. 

104.5 Triple M 10.0% (9.9%)
Cume: 518,000 (-12,000)
2020 results: Best/worst
Best 10+ 11.3% (9.9%)
Best Breakfast 11.4% (9.5%)

While Triple M remained steady it slipped to #4, as its breakfast show The Big Breakfast with Marto and Margaux slipped from #3 to #5 after closing 2020 at #2.

The national drive show Molloy has slipped to #3 with 10.3%. This is the second survey since Jane Kennedy left the show.

The station continues to be #1 for 40-54.

97.3FM 10.2% (9.9%)
Cume: 478,000 (+3,000)
2020 results: Best/worst
Best 10+ 10.9% (8.8%)
Best Breakfast 10.4% (8.2%)

97.3FM continues to distance itself from its poor end to 2020, where it posted its lowest radio share in over five years, with the station now up 0.3 points in this survey, moving into the double digits with 10.2%.

RobinTerry & Bob remain steady down only 0.3 points and the #5 commercial show in Brisbane.

Will and Woody‘s went up 1.2 points and is the #4 drive show.

4BC 6.0% (6.7%)
Cume: 154,000 (no change)
2020 results: Best/worst
Best 10+ 9.5% (6.7%)
Best Breakfast 10.6% (8.2%)

4BC is the #6 commercial station after declining 0.7 points. 

Breakfast with Neil Breen has remained the #6 commercial breakfast show in Brisbane after losing 0.7 points. Drive with Scott Emerson was also #6 with a steady share.

4BH 2.2% (2.1%)
Cume: 85,000 (-2,000)
2020 results: Best/worst
Best 10+ 1.6% (0.4%)
Best Breakfast 1.6% (0.4%)

The station has remained steady as it continues the return of an all-music format.

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