Brisbane Radio Ratings 2020: Survey 8

• Full results and analysis for the final GfK Radio Ratings Survey for the year

Brisbane Radio Ratings

Nova 106.6 with Kip, Ash, Luttsy & Susie unbeatable combo

Nova 106.9 12.5% (11.9%)
Cume 609,000 (+10,000)
2020 results: Best/worst
Best 10+ 12.5% (10.4%)
Best Breakfast 13.0% (10.2%)

Nova has continued to entrench itself as the #1 radio station in Brisbane with a 1.5 point lead over its closest competition. AshKipLuttsy and Susie have continued to dominate breakfast radio with their share now up to 13%. Nova was also very strong in the drive slot going up 2.2 points as KateTim and Joel remained #1. In the demographics, Nova controlled the younger audience sets with 10-17, 18-24, and 25-39 all over 20% shares.

104.5 Triple M 11.0% (10.1%)
Cume 432,000 (+27,000)
2020 results: Best/worst
Best 10+ 11.3% (9.9%)
Best Breakfast 11.4% (9.5%)

Triple M has gained almost a full point as it has moved to the #2 spot on the latest radio rating survey. The Big Breakfast with Marto, Margaux and Nick moved up to the #2 spot just holding off 4KQ. Triple M also went up 3 points for the 25-39 demographic and continued to dominate both 40-54 (16.3%) and 55-65 (16.8%) which were both good for #1 in Brisbane.

B105 9.7% (10.5%)
Cume 523,000 (-26,000)
2020 results: Best/worst
Best 10+ 10.8% (9.7%)
Best Breakfast 11.8% (9.3%)

The SCA station has slipped down to #3 and will have to wait for next year to try and regain its spot. Stav, Abby & Matt was down almost a point as it slipped to #5 for the breakfast slot.  Hughesy and Ed in drive continue to be the station’s best performer (11.4%) despite being down 1.5 points. B105 was down in most demographics with the biggest swing being a drop of 3.1 points for 25-39, but was up 1.4 points for 18-24 where it was #1 in Brisbane with 27.3%.

4KQ 9.4% (7.1%)
Cume 285,000 (+32,000)
2020 results: Best/worst
Best 10+ 9.4% (7.1%)
Best Breakfast 10.5% (7.2%)

4KQ had a great radio ratings survey, up 2.3 points to end the year on a positive note.  After posting its lowest 10+ share in over five years last survey, the station hit back with its best result since survey 4 last year. The deficit in breakfast and mornings were turned around with improvements of 3.1 and 2.3 points respectively. In demographics, the station was down 2.6 points with 18-24, but up 2.1 with 40-54-year-olds, the biggest swing however was in 65+ where the station gained a whopping 8.0 points to rank #1.

97.3FM 8.8% (9.3%)
Cume 500,000 (+23,000)
2020 results: Best/worst
Best 10+ 10.9% (8.8%)
Best Breakfast 10.4% (8.2%)

After a rough survey 7, 97.3FM has stemmed the bleeding to some extent only going down 0.5 of a point but is still the station’s worst result in over five years. Robin, Terry & Bob is now down to 8.2% which is also the show’s lowest share in over five years. 

4BC 7.9% (9.5%)
Cume 168,000 (-6,000)
2020 results: Best/worst
Best 10+ 9.5% (6.7%)
Best Breakfast 10.6% (8.2%)

4BC has lost 1.6 points to close out the year but this is probably nothing to be concerned about and could be considered the station returning back to a post-Covid norm. The 7.9% share the station posted is the second-best share 4BC has produced in over five years. Breakfast with Neil Breen has slipped down to #4 commercial breakfast after losing 1.5 points. Ray Hadley has slipped to #2 in the mornings after losing 2.8 points.  The big crowds are all 55+ with shares of 8.1% 55-64 and 65+ on 21.6%.

4BH 1.1% (1.1%)
Cume 70,000 (no change)
2020 results: Best/worst
Best 10+ 1.6% (0.4%)
Best Breakfast 1.6% (0.4%)

Even stevens at the station as it continues the return of a music format, with weekends being its best performing daypart.

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