While more magazines are closing down than opening the award-winning TV show Bluey has made the move into print media after Bauer Media licenced the masthead from Ludo Studio and the BBC. After Immediate Media who held the worldwide licence approached Bauer to publish the magazine in Australia.
Appealing to three- to six-year-old fans of the show, the magazine is packed with different ways for young readers to explore activities independently: to draw, stick, colour, imagine, create, make and do, with plenty of open-ended play and opportunities for kids to use their imagination. The family can also get involved with easy makes and fun games to play together as a family.
From playing ‘copycat’ to dressing up Dad with silly stickers, to making their very own wagon complete with characters to play with, the magazine turns everyday life into an adventure. Every issue comes with a sticker sheet and all the Bluey fun that any young child could want.
Bauer publisher Sally Eagle said: “We are excited to be working with the BBC, Ludo and Immediate Media to produce and bring to life the extremely popular children’s TV program. The first issue went on sale in mid-May and we are already seeing impressive sales results as families and fans of the show are taking the opportunity to connect and create through the interactive nature of the magazine.”
Publisher at Immediate Media, Fiona Campbell, added: “We love working on this funny and brilliant brand. We have created content for the Australian market first, with plans to expand territories as the show grows in popularity around the world. It seemed natural for Bluey magazine to start in Australia to give little readers what they’ve been waiting for. We’re really encouraged to to see that the magazine is off to a flying start.”