Alisha Buaya
'You've got to be ready when the market bounces back': Michael Bass launches mbassy
Plus: Bass on offering a "refreshing approach" and the power of a strong brand name.
by Alisha Buaya – Aug 2, 2024
Edelman appointed as VIVAIA's PR agency of record
The partnership comes ahead of the brand's first flagship store opening in Sydney at the end of the year.
by Alisha Buaya – Aug 1, 2024
CX Lavender to lead Victoria Uni's experience innovation program
"Tertiary education student experience is among the most unchanged in any sector throughout the decades."
by Alisha Buaya – Aug 1, 2024
Swinburne appoints Principle Media Group to media account
“We are impressed by PMG’s strategic approach and their understanding of our distinctive brand promise to create the next gen now."
by Alisha Buaya – Aug 1, 2024
Cannes Lions appoints ACA as national representative
"It is essential that we develop greater confidence in creativity’s ability to generate growth across all aspects of business."
by Alisha Buaya – Aug 1, 2024
Havas Media acquires indie agency Hotglue
Virginia Hyland - who joined Havas when she sold her own indie to the holdco - said the acquisition will bring scale. The Hotglue founders will now lead Havas Media Melbourne.
by Alisha Buaya – Aug 1, 2024
Snap Inc. taps Google's Ryan Ferguson as head of sales
Ferguson spent over 16 years at Google, and held a range of senior roles in the APAC region.
by Alisha Buaya – Jul 31, 2024
Entries for 2024 AiMCO Awards open
Three new categories have also been introduced: Best Creator Podcast, Best Gifting Campaign, and Best Talent Agency.
by Alisha Buaya – Jul 31, 2024
MFA EX announces Inspiration X session speakers
Sophie Madden: "The Inspiration X presentations consistently strike a balance between being informative and entertaining, with a healthy dose of provocation thrown in."
by Alisha Buaya – Jul 31, 2024
'Technology improved much quicker than we'd expected': Abe Udy on power of ethical AI voiceovers
"When their voice is used to create a read, the talent is paid a fee. They have full visibility over all work created and can opt-out anytime."
by Alisha Buaya – Jul 31, 2024
Tim Harper-Russell joins TFM Digital as general manager
"It’s further evidence of the rude health in the indie sector and its attractiveness for talent."
by Alisha Buaya – Jul 30, 2024
Francesca Tschuchnigg joins CX Lavender as CX director
Tschuchnigg joins the independent agency from Optus, where she was CX design lead.
by Alisha Buaya – Jul 30, 2024
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