Asembl has served up two of the most beloved ice cream flavours, turning them into a protein-packed concoction that packs both nutrition and nostalgia.
In collaboration with Macro Mike, to resurrect iconic Bubble O’Bill and Banana Paddle Pop together for a new range of plant-based protein powders.
The partnership takes two of Streets’ nostalgic ice cream flavours and reimagines them as smooth, creamy, dairy-free protein powders with more than 23g of protein per serve. The new flavours include Bubble O’Bill-Inspired Premium Almond Strawberry Bubblegum Protein Powder and Banana Paddle Pop-Inspired Premium Almond Protein Powder.
They join the Golden Gaytime Inspired Almond Protein Powder, which launched in 2024.
Childhood flavours, protein-powered
The range is designed to tap into the nostalgia of classic Australian summer flavours while giving them a better-for-you twist.
Made on Macro Mike’s Almond and Faba Bean protein base, the Streets range is dairy-free and made with all-natural ingredients.
The powders use California-grown almonds and Australian-grown faba bean protein, with production handled at Macro Mike’s Gold Coast facility.
Streets on the nostalgia play
Juliette Fleming, Marketing Manager at The Magnum Ice Cream Company, said Bubble O’Bill and Banana Paddle Pop are part of Australian childhood culture.
“Partnering with Macro Mike lets us bring that nostalgia to life in a completely new way.
“It’s the same iconic taste people love, now reimagined as plant-based protein that aligns with how people want to eat today.”
Macro Mike on the partnership
Macro Mike Founder Mike Kellett said working with Streets was a “dream come true” moment for the brand.
“Golden Gaytime, Bubble O’Bill, Banana Paddle Pop are the flavours of Australian summers that we’ve all grown up loving.
“Getting to recreate them on our Almond and Faba Bean protein base in a way that tastes genuinely amazing has been one of the most exciting projects we’ve ever worked on.
“We hope people love them as much as we do.”
Asembl on the launch
Asembl Managing Director Justin Watson said the collaboration gives classic Streets flavours a Macro Mike protein-powered twist.
“With 23g+ of protein per serve, all natural, not a drop of dairy, this is the ice cream serve you have been waiting for!”
Availability and pricing
The Bubble O’Bill Inspired Premium Almond Protein Strawberry Bubblegum Powder and Banana Paddle Pop Inspired Premium Almond Protein Powder are available exclusively via Macro Mike’s website.
The products are priced at $5.95 for a 40g sachet, $52.95 for a 400g bag and $89.95 for an 800g bag.
A Streets Mega Hero Box, featuring the Golden Gaytime, Bubble O’Bill and Banana Paddle Pop-inspired powders, is available for $183.85. A Streets Aussie Classic Variety Box and Shaker Bundle, featuring 12 40g sachets and a Macro Mike Streets shaker, is available for $86.35. Triple Pack Protein Bundles are also available, priced at $158.85 for 400g bags and $269.85 for 800g bags.
Top image: Asembl x Macro Mike