Across Australia, with the exception of Brisbane’s 97.3, ARN metro radio stations hosted the return of their breakfast stars this week.
At KIIS 106.5 Kyle Sandilands was back from Los Angeles in time for his first show and straight back into the tabloid headlines. Jackie O returned from her traditional Fiji break.
At sister station WSFM Brendan Jones started his 30th year in radio. Over the break Jonesy stayed home as per normal while Amanda went on a safari holiday with the family to Africa.
In Melbourne Christian O’Connell was back after a break in Byron Bay. He and co-host Jack Post interrupted their break with a special bushfire breakfast show earlier this month. Pats went on a family holiday to the USA.
To support the returning stars, ARN has launched new marketing campaigns to kick start the new year for Sydney’s KIIS 1065 and WSFM, Melbourne’s GOLD104.3 plus Jase and PJ at KIIS 101.1, the reformed trio of Robin, Terry and Bob at Brisbane’s 97.3FM, Jodie and Soda at Adelaide’s Mix102.3 (where Erin Phillips is standing in for Jodie at present) and Perth’s 96FM with radio legends Fred Botica and Lisa Shaw.
All campaigns roll out across digital and social channels this week with a staggered outdoor launch across coming weeks in all markets.
Sydney’s #1FM Breakfast Show, The Kyle & Jackie O Show returned on KIIS 1065 with the new brand campaign celebrating Kyle and Jackie O’s successful 20-year partnership on Sydney radio.
A new positioner has been launched for KIIS 101.1’s Jase & PJ in the morning. “They’re always up to something”, aims to capture the authenticity, fun and unpredictability of the show, while Melbourne’s #1FM Station, GOLD104.3 has a new, evolved creative for The Christian O’Connell Breakfast Show.
Following the announcement that Robin Bailey is returning home to Brisbane’s 97.3FM with the reinvigorated Robin, Terry & Bob Breakfast Show, the new campaign celebrates the return of Robin and the team with “Together again for breakfast”.
Returning to air last week, Erin Phillips joined Mark “Soda” Soderstrom as special guest presenter on the Jodie & Soda Breakfast Show on Adelaide’s Mix102.3 while Jodie Oddy is on maternity leave.