Are Media has appointed Rachel Fountain to the newly created role of Head of Vodcasts, as the publisher accelerates its push into video-led storytelling.
Fountain past experiences
Fountain brings experience across organisations, including the ABC, News Corp, Deadset Studios and Nine, and is also the founder of Fountain Media Group, a consultancy focused on podcasts, vodcasts and content ecosystems.
In the role, Fountain will build on Are Media’s existing podcast slate, including You’re Gonna Want to Hear This (Marie Claire), The Edit (Home Beautiful), Group Chat (WHO) and Love Stories (The Australian Women’s Weekly).
She will also lead the development of new vodcast formats across the company’s portfolio of women’s lifestyle brands.
New CEO comments
Fountain will report to the newly appointed Sally Eagle, who is set to step into the Chief Executive Officer role in April.
Eagle said the appointment reflects growing demand for multi-format content.
“Rachel brings a deep understanding of content and a strong track record across audio and video. She knows how to shape formats that connect with audiences,” Eagle said.
“We’re seeing a strong response to our expanding slate of programming from both audiences and commercial partners.”
Fountain comments
Fountain said the opportunity lies in extending trusted editorial brands into new formats.
“Are Media’s brands already have deep audience trust and connection with Australian women, and I’m excited to build vodcast formats that bring those relationships to life in new and compelling ways,” she said.
The appointment reflects Are Media’s continued investment in studio and multi-format content, supported by purpose-built facilities at its Park Street headquarters and an integrated distribution partnership with the iHeart.
Fountain’s appointment is effective immediately.
Main image: Rachel Fountain