Tapt Media has expanded its Sydney commercial division with the appointment of four senior sales executives, as the audio company looks to strengthen its position across direct, independent and consortium markets.
The business announced the appointments of Joanne Lowe, Simon Daly, Tony Avellino and Justin Negrini on Monday, marking what it described as one of its largest investments in the Sydney commercial team to date.
The hires come as Tapt Media continues to scale its commercial operations under Chief Commercial Officer Brian Gallagher.
Senior hires across sales and business development
Lowe joins as Senior Account Director, bringing experience across several Australian media organisations. Most recently at ARN Media as an Account Director, Lowe has also held senior commercial roles at AD2ONE Australia, Skyscanner and Fairfax Media.
Simon Daly
Daly joins as Senior Business Manager after more than 20 years in Australian media, with previous roles spanning News Corp Australia, Fairfax Media, Australian Community Media and Motio.
Tony Avellino
Avellino also joins as Senior Business Manager, bringing experience across radio and news businesses including ARN, Sky News Australia and Macquarie Media.
Justin Negrini
Negrini has been appointed Business Development Manager, with previous experience across Adventure Marketing Group, Southern Cross Austereo, Macquarie Media and ARN.
Tapt Media signals growth ambitions
Amanda Unwin, Sydney Sales Director at Tapt Media, said the appointments reflected the company’s broader commercial ambitions.
“This is a team built for where Tapt Media is heading, not just where we are today. Simon, Tony, Justin and Joanne each bring extraordinary depth of experience, and together they signal to the market exactly the kind of business we are becoming”, said Unwin.
“Our investment in Sydney reflects a broader truth about Tapt Media right now: we are growing, we are committed to excellence in client service, and we are absolutely focused on winning across the direct, independent, and consortium markets with talent that sets the standard.”
The appointments further strengthen Tapt Media’s Sydney commercial operation as competition for audio advertising revenue continues across the Australian market.