Afterpay expands ON THE HOUSE partnership

Afterpay has renewed and expanded its advertising partnership with Social Out-of-Home network ON THE HOUSE following its latest campaign with the business.

The partnership uses ON THE HOUSE's digital advertising network, which operates screens attached to dispensers providing free period products in high-foot-traffic restrooms.

ON THE HOUSE said a survey conducted following the Afterpay campaign found a 96% increase in reported brand trust among women who took a product from a dispenser. It also found those consumers were 94% more likely to purchase from the advertised brand.

Afterpay renews partnership

Afterpay head of brand Mikaela Wagner said: "ON THE HOUSE earns attention by being useful in the moments that matter. They remove a barrier that shouldn't be there in the first place, and that's the kind of access Afterpay believes in - no one should have to miss work, study or a night out because a product wasn't there. Being useful in that moment is what earns trust, and we're looking forward to how we show up creatively next."

ON THE HOUSE said its network has distributed more than 13,000 free period products to almost 3,000 women.

The company also reports an average dwell time of 76 seconds around its advertising screens and 61% brand recall four weeks later.

National expansion

The Afterpay renewal comes as ON THE HOUSE expands its network nationally following a $1.7 million seed raise led by Purpose Ventures, UniQuest Extension Fund and Startmate.

ON THE HOUSE founder Remy Tucker said: "We are transforming restrooms into spaces of equity and we're calling on forward-thinking CMOs to join us. If you want a media channel that provides 76 seconds of attention, first-party data and generates a 96% brand trust uplift by actively funding a social good, ON THE HOUSE is your partner."

ON THE HOUSE said it expects an 80% rebook rate across eligible completed campaigns.

During 2026, the company has also secured partnerships with Forty Winks, Frontier Touring, the Queensland Government, 2XU, Hnry, No Pong and AHM.