Advertising Week APAC has revealed its four stages and six tracks that are at the heart of the 2023 event, held at Sydney’s Luna Park this 1-2 August.
The stages are:
• Great Minds
• The Innovaiton Factory
• The Tech Lab
• The Creative Showcase.
According to the conference, “Each of our four stages embodies a crucial aspect of our industry, ranging from the latest technological advancements featured on the Tech Lab, discussions surrounding creativity at the Creative Showcase and innovative ideas explored on the Innovation Factory Stage. And, of course, our renowned Great Minds Stage hosts the most influential figures in Advertising and Entertainment, delving into popular culture and beyond.”
The six tracks are:
• Ideas and Innovation
• TV and Media
• AdTech and Automation
• Trends and Insights
• Creative Concepts
• Storytelling and Entertainment
The conference says: “Each stage offers a diverse range of daily changing tracks, each honing in on a specific topic to help guide your experience through the program.”
Last week, AdWeek APAC announced that William Shatner will be beaming up to the AWAPAC23 stage via a life size hologram.
See Also: Beam me in, Scotty: William Shatner to speak at Advertising Week via life size hologram
As the event’s keynote speaker, the renowned actor, director, and philanthropist, William Shatner is famously known for his portrayal of Captain James T. Kirk in Star Trek.
Shatner will discuss the ever-evolving role of technology in advertising, from the impact of social media to the innovative use of hologram technology – such as the technology being used live on stage to produce his appearance as a life size hologram.
Shatner joins an ever growing lineup of speakers – including Mediaweek’s Greg ‘Sparrow’ Graham, founder of The Nest Consultancy. Also taking to the stage this year will be speakers such as Matty Johns, rugby league commentator and former NRL player, Susan Coghill, CMO of Tourism Australia, Jordi Davieson, musicians San Cisco, and Sunita Gloster, founder of Gloster Advisory.