Beam me in, Scotty: William Shatner to speak at Advertising Week via life size hologram

william shatner ad week

Shatner will discuss the ever-evolving role of technology in advertising

AdWeek APAC has announced that William Shatner will be beaming up to the AWAPAC23 stage via a life size hologram when it returns to Sydney’s Luna Park this 1-2 August 2023.

As the event’s keynote speaker, the renowned actor, director, and philanthropist, William Shatner is famously known for his portrayal of Captain James T. Kirk in Star Trek.

Shatner will discuss the ever-evolving role of technology in advertising, from the impact of social media to the innovative use of hologram technology – such as the technology being used live on stage to produce his appearance as a life size hologram.

Shatner joins an ever growing lineup of speakers – including Mediaweek’s Greg ‘Sparrow’ Graham, founder of The Nest Consultancy. Also taking to the stage this year will be speakers such as Matty Johns, rugby league commentator and former NRL player, Susan Coghill, CMO of Tourism Australia, Jordi Davieson, musicians San Cisco, and Sunita Gloster, founder of Gloster Advisory.

Geoff Lawson, Australian Cricket coach, Alex Blackwell, former professional cricketer, Melissa Fein, Initiative Australia CEO and Mark Coad, Mediabrands CEO, will also take to the stage.

Advertising Week APAC will also feature Gary Jubelin, special investigator and podcaster, Aimee Buchanan, GroupM Australia and New Zealand CEO, Michael Szumowki, head of APAC Big Sync Music, James Holloman, David Jones CMO, and Shaun Martyn, founder of FairBreak.

The two-day event brings together the whole industry, including brands, marketers, agencies, creatives, media owners and tech. The diverse perspectives will ignite innovation and meaningful discussions about the most pressing issues in today’s market.

Today is the submission deadline for Ad Week’s Future is Female Awards. The organisation is searching for outstanding women leaders — the emerging stars of the industry — to apply for the Awards, which are presented in partnership with LinkedIn. Advertising Week APAC will celebrate these rising stars with a special ceremony on 31 July 2023.

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