Nine launches expansion of its travel vertical with 9Travel


The new travel site is a stand-alone site dedicated to travel, as it previously sat in the 9Honey vertical.

Nine has launched the expansion of its suite of digital offerings with a new site, 9Travel.

The new travel verticle is a stand-alone site dedicated to travel, as it previously sat in the 9Honey vertical and aims to be the destination for travel news, reviews, guides, travel tips and hacks and a dedicated section for cruising and exclusive deals.

9Travel was developed after demand from audiences and advertisers, along with exclusive Nine research, showing that one in two readers are planning on travelling in the next 12 months, according to Nine’s Audience Insights survey. director Kerri Elstub said that despite the cost of living pressures, Australians are saving to support their love of travel, both at home and overseas.

“Our new site will help families find the best deals and latest travel news to help them plan their dream trip.”

“With a focus on popular destinations like Queensland, New Zealand, Bali, Fiji, and Hawaii, plus a selection of cruising, short trips and weekend getaways, we’ll have something for every traveller.”

9Travel will be run by editor Kristine Tarbert, who is currently on maternity leave, acting editor is Jemima Skelly and media personality Sami Lukis has joined the site as an ambassador and a contributing writer 

Lukas said: “I’m beyond excited to be joining the team! As someone who has always been travel obsessed, it’s a dream come true. I can’t wait to hit the road, and the air, and the oceans and share my fabulous travels with the 9Travel audience!”

9Travel will sit alongside, 9News, WWOS, 9Honey, Product Reviews, Entertainment and Property to make up the offerings on

This comes after 9honey launched a new consumer vertical to add to its expanding lifestyle offering, 9honey Money.

The new vertical offers expert consumer tips, budgeting advice, cost of living answers and show readers how to save money on everything from groceries to insurance.

See also: 9Honey launches new vertical 9Honey Money to advise cost of living stress

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