Nine have announced their plans for interactive ads across 9Now, providing a way for brands to create deeper engagement through immersive experiences and ensure shoppable moments.
Nine states that their continued investment in data, content and technology as they head towards their Olympics decade will ensure that 9Now is the ultimate platform for brands to reach and influence Australian audiences.
When the 9Now homepage is transformed across connected TVs in October, it will be accompanied by new TV show and genre sponsorship integrations. Nine will integrate brands into the new experience with logo placements on the new homepage when the viewer hovers over the content tile for that show. Sponsors of a content genre will similarly be able to integrate into the experience, enabling brands to tap into audience interests and create a halo effect by aligning with particular content themes.
The start-over functionality introduced on 9Now this year allows viewers to go back to the start of a show when they turn on the live stream.
In 2024, Nine will create the opportunity for brands to tap into the utility of this functionality. Nine will start delivering high-impact solus brand messages with 15 and 30-second ads injected into the start-over of the live stream from early next year.
In addition to interactive ads, brand integrations into the 9Now home screen experience and advertising solutions in the start-over feature, new FAST channels coming to 9Now will provide a different content experience that unlocks new audiences and incremental reach for brands, combined with lower ad loads.
Nick Young, Nine’s commercial director – digital, said: “The combination of highly engaged audiences at scale with the best in-market digital and data capability is what sets 9Now apart. 9Now is unique in its ability to provide advertisers with huge reach of streaming TV audiences combined with impactful and effective advertising solutions that cater for every stage of the marketing funnel.”