Pluto TV is launching in Australia on August 31. From that date FTA TV viewers will have 50 new binge-worthy, curated channels free across every genre and for all generations.
The move will see 10 Play in competition with 7Plus which now offers over 40 FAST channels to its customers. Paramount ANZ first announced the move to bring the platform to Australia at its Upfront event in October 2022.
The new offering will include a South Park channel, plus new and exclusive MTV and Nickelodeon channels. Those will include MTV Reality, MTV The Shores, Nick Classics and Nick Toons.
There will also be channels catering to lovers of classic TV featuring programs like I Love Lucy, Happy Days and Dynasty.
10 Play gets access to the Paramount vault
Olivier Jollet, executive vice president and international general manager for Pluto TV said: “These 50 Pluto TV channels represent our first step to engage with Australian audiences and we are happy to mark this milestone by partnering with 10 Play, demonstrating once more the strength of our Paramount ecosystem.
“As pioneers in the FAST industry, we are bringing a new and unique user experience through curated channels dedicated to this market. Our mix of local and international content which matches the needs of our local audiences is what makes Pluto TV so valuable for viewers, clients, and partners across the world.”
Pluto TV will fuel further 10 Play growth
Jarrod Villani, executive vice president, chief operating and commercial officer and regional lead, Paramount Australia & New Zealand (ANZ), said: “We’re excited to give our consumers a sneak peek of the ultimate lean-back experience provided by Pluto TV. We cannot wait to offer to our Australian viewers dedicated and curated content for every generation and taste featuring cult classics and global smash hit TV series to entertain devotees and lure new fans.”
Villani added: “This announcement builds on 10 Play’s success in 2023 – the biggest year ever for the platform with minutes viewed up 21% on 2022. It gives 10 Play a unique and strong point of difference in the Australian market that will build on nearly a decade of insights gathered from delivering alternate viewing experiences.”
The Pluto TV FAST channels will be available on August 31 via a new dedicated Pluto TV branded area and consumer experience on 10 Play, with more content and channels to be announced closer to the launch.
About Pluto TV
Pluto TV, a Paramount Company, is a free streaming television service delivering hundreds of live linear channels and thousands of titles on-demand to a global audience. The Emmy award-winning service curates a diverse lineup of channels, in partnership with over 400 international media companies, offering a wide array of genres, languages and categories featuring movies, television series, sports, news, lifestyle, kids and much more. Pluto TV can be accessed and streamed across mobile, web and connected TV devices. Headquartered in Los Angeles, Pluto TV’s growing international footprint extends across three continents and over 35 markets.