Network 10 has confirmed regional broadcaster WIN Network will stop broadcasting its services in three regional television markets from mid-2026, reducing the free-to-air reach of 10’s channels in parts of regional Australia.
The decision affects viewers in the Riverland and Mount Gambier regions of South Australia, as well as Griffith in New South Wales, where WIN currently operates as an affiliate broadcaster for all three metropolitan commercial television networks.
From 1 July 2026, WIN will cease free-to-air transmission of Channel 10, 10 Drama, 10 Comedy and Nickelodeon in the affected regions.
The move comes amid ongoing financial pressure on regional broadcasters, with declining advertising revenue continuing to impact the viability of commercial television services in smaller markets.
Historical deals
Broadcasting arrangements have historically enabled WIN to enter into affiliate agreements with all three commercial television networks in the affected regions because of their smaller populations.
WIN has now determined it is no longer financially sustainable to continue broadcasting 10’s services in those areas.
In a statement to Mediaweek, a Network 10 spokesperson said the broadcaster was disappointed by the decision and warned it would disproportionately affect viewers with limited access to streaming technology.
“We know this change is a real and unfair disruption for many regional viewers, especially those with limited internet access or less familiarity with streaming technology,” the spokesperson said.
“We are disappointed by WIN’s decision to stop broadcasting Network 10 in the Riverland, Mount Gambier and Griffith markets. As more advertising shifts to digital platforms, it is important for the Government to continue to support regional broadcasters so that essential local services communities rely on can be maintained.
“While aerial transmission in these areas is outside our control, viewers who can access streaming can still find us on the 10 app on connected TVs and mobile devices, or at 10.com.au.”
Main image: AI-generated