Another new player: Whooshkaa and ARN to create a radio podcast network

Nova has partnered with Acast and SCA with PodcastOne

Whooshkaa and the Australian Radio Network (ARN) are partnering to create a radio podcast network.

ARN becomes the third major Australian commercial radio broadcaster to create a podcast network. Nova Entertainment partnered with Acast while Southern Cross Austereo formed a partnership with PodcastOne.

Whooshkaa will host ARN’s radio podcasts, led by Kyle & Jackie, Hughesy & Kate and Jonesy and Amanda. Together, the companies will deliver and monetise audio products across all key demographics.

Whooshkaa founder and CEO Robert Loewenthal said the platform consistently pushed the boundaries of digital technology, hosting small-scale podcasters to large networks.

“Our tech stack helps companies with on-demand audio hosting, recording, distribution and commercialisation. We are now the largest and most diverse digital audio network in Australia,” he said.

ARN CEO Rob Atkinson said his audiences’ growing appetite for on-demand audio was obvious. “We’ve partnered with Whooshkaa to take advantage of this emerging opportunity,” he said. “They offer some of the most innovative solutions for audio technology and sales in the world and we provide the best audio content in Australia. That’s why the partnership is fantastic.”

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