whiteGREY is named digital agency of record for car manufacturer Chery

whiteGREY - Lee Simpson

Lee Simpson: “We look forward to working closely with Chery in creating a distinctive brand experience through digital channels”

Global car manufacturer Chery has appointed whiteGREY as its digital agency of record, effective immediately, following a competitive pitch process.

The partnership marks a significant milestone for both companies as they collaborate to establish Chery’s market presence in Australia.

The agency’s remit includes the digital transformation and performance media business across the car manufacturer’s brand portfolio, including website strategy & development, UX, CRM, digital content creation and lead generation.

Lee Simpson, CEO of white GREY, said: “With a shared vision of driving ambitious growth through an innovative digital experience, whiteGREY’s digital and strategic approach to marketing will play a pivotal role in bolstering Chery’s market presence in Australia.

“Chery’s heritage in design and technology sets them up for success in a competitive Australian market. We look forward to working closely with Chery in creating a distinctive brand experience through digital channels to engage and inspire Australian car buyers,” he added.

Chery, known for its commitment to delivering high-quality vehicles that combine technology with unmatched performance and design at competitive prices, views the partnership as an opportunity to further enhance its Australian brand identity.

By leveraging the agency’s extensive digital experience, across the tech stack, the car manufacturer aims to strengthen its market position, cultivate deeper connections with its customers and drive sustainable growth.

Mark Vukoja, Chery brand and marketing director, said: “We are delighted to join forces with whiteGREY as we establish Chery as a major contender in Australia’s affordable small car, EV and SUV sectors.

“The agency’s innovative and strategic approach aligns perfectly with our vision and together we will unlock new possibilities, using digital experiences to connect with our audiences and create a lasting impact in Australia’s automotive landscape,” Vukoja added.

Work between the whiteGREY and the car manufacturer has already commenced with the first campaign to market in Q3.

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