• Seven claims biggest primary share, Nine #1 multichannel
• Nine has biggest combined channel share, wins big 25-54
• 10 competitive under 50 with 3 of the 4 hottest shows, BVOD up
Most-watched shows (Metro audiences – total people)
• Seven News Sunday 1,059,000
• Seven News M-F 6pm 996,000
• Nine News Sunday 992,000
• The Block Sunday 993,000
• Australia’s Got Talent 819,000
• Seven News Saturday 802,000
• SeaChange 787,000
• The Ashes First Test, Day 5, Session 1: 764,000
• A Current Affair 727,000
• Home And Away 619,000
Most watched (Metro audience 25-54)
• The Block (all four episodes)
• Australian Survivor (Tuesday)
• Have You Been Paying Attention?
• The Bachelor (Wednesday)
• Primary: Seven 19.3%
• Network: Nine 30.9%
• Multichannel: 9Gem 6.7%
• Primary: Nine 19.7%
• Network: Nine 33.8%
• Multichannel: 9Gem 7.2%
The channel’s 7.30pm strategy kicked another goal this week with the successful launch of season 15 of The Block. While the audiences are down a little year-on-year, the show is winning the ratings, much like Nine has done all year in the timeslot with Married At First Sight, Lego Masters, The Voice and Australian Ninja Warrior.
Nine got a massive boost too from the first Ashes Test, which pushed 9Gem higher and secured a winning Nine network share of 31% all people and 34% in the key demos.
Without revealing the numbers, Nine also reported the average VOD VPM for The Block is up 16% year-on-year.
The channel continues to focus on two things – under 50 audiences and the size of its seven-days audience. The network reported the July 30 episode of Australian Survivor recorded the highest-ever 7-day BVOD audience on 10 Play (81,000).
As noted above, 10 had four shows and six episodes in the 10-most programs in key demos under 50.
The change of programming strategy at 10 Bold continues to be successful with 28 consecutives weeks now with YOY share growth.
Seven’s best news was just that – the Sunday, Saturday and weekday news bulletins were all timeslot winners. Sunrise was also a ratings champ.
Australia’s Got Talent did reasonable business last week, ranking Seven #2 in the timeslot all people.
Seven continues to lead in the survey year-to-date all people share. But its margin ahead of Nine is the smallest possible – 29.7% to 29.6%.