Menz Violet Crumble has teamed up with Hismile to launch a limited-edition Violet Crumble Toothpaste.
The toothpaste, available exclusively online from 9 December, features Violet Crumble’s honeycomb and chocolate flavour.
“As a brand that loves to shatter the norm, we’re always looking for bold new ways to share Violet Crumble with the world,” said Menz national licensing and marketing manager Polly Love.
“Bringing Australia’s favourite choc honeycomb flavour to unexpected places lets us surprise fans and introduce this iconic treat to new audiences”.
Hismile digital marketing manager Koban Jones said the team is constantly looking to introduce nostalgic flavours.
“The Hismile x Violet Crumble Toothpaste is exactly that,” he said.
“Why brush boring when you can brush with the rich honeycomb and smooth chocolate that is Violet Crumble?”
Justin Watson, managing director at Asembl, who brokered the deal, said he’s thrilled to be entering Violet Crumble into oral care with this Hismile collaboration.
“With its rich honeycomb sweetness blended in smooth chocolate coolness, it is guaranteed to shatter the oral care category,” he said.