Viacom has acquired VidCon, host of the world’s largest multiday conference for the global online community.
VidCon – which will remain a stand-alone entity and retain its senior leadership team – will be able to considerably expand its global reach.
The two-day VidCon Australia 2018 event will be held in Melbourne on September 1-2.
“VidCon has become the foremost gathering place for the passionate online video community, and the access to talent, experts and education that VidCon provides for attendees is unparalleled,” said Jason Jordan, Viacom executive vice president of multiplatform strategy and operations. “We’re excited to partner with the team to help achieve their vision and expand VidCon’s reach around the world while maintaining the grassroots energy and authenticity that makes the experience so unique and special to so many.”
With more than 30,000 attendees and 80-plus sponsors (including, for many years, Viacom), at its flagship Anaheim event, VidCon has become the largest multiday conference of its kind and is considered the premier event for the worldwide online video community.