Two senior leadership promotions for VMO and Val Morgan Digital


Both promotions are effective 1 January 2024.

VMO and Val Morgan Digital have made two senior leadership promotions, elevating Liam O’Meara to Val Morgan Digital national sales director and Alex Anthony to NSW sales director of VMO.

O’Meara started with Val Morgan Cinema in 2016 in the role of group sales manager before taking on the role of NSW sales director of VMO in 2019. Last year, O’Meara took on the role of general manager, outdoor and digital sales NSW.

In his new role, O’Meara will be responsible for leading the sales team, developing and driving sales strategies, and will report to Brian Florido, managing director.

O’Meara said of his new role: “Over the last few years, Val Morgan Digital has seen significant growth with the network going from strength to strength with the addition BuzzFeed and Tasty, carving and fortifying its position to become the number one digital publisher in Australia for the 14- 39 demographic. I’m thrilled to step into the role of National Sales Director during this exciting phase of expansion.”

See Also: Val Morgan Digital signs strategic partnership to represent BuzzFeed, Tasty, and BringMe in ANZ

Alex Anthony started his career in Outdoor advertising in 2018 as an account manager at VMO. Prior to VMO, Anthony’s experience spanned media sales recruitment, creative solutions in radio, and digital solutions in London.

In 2020, he was promoted to group sales manager and was awarded the Media i NSW OOH Person of the Year. He was also awarded the OMA (Outdoor Media Association) Emerging Leader Award in 2022.

In Anthony’s new position, he will report to Geoff Cochrane, national sales director of VMO.

Anthony said of his new role: “I am honoured to take on the role of NSW Sales Director leading our very talented NSW sales team, and to continue building strong, lasting relationships with our partners and clients.”

Both promotions are effective 1 January 2024.

Top Image: Liam O’Meara, Alex Anthony

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