Network 10 celebrates the first season of The Amazing Race Australia:
In a nail-biting finish, 970,000 people nationally watched newlyweds, Tim and Rod, arrive first on the mat in The Amazing Race Australia’s finale last night.
Earlier in the evening, a national average audience of 829,000 tuned in as the remaining three teams competed in the final challenges in Darwin.
The Finish Line and Grand Finale, which ranked #1 and #2 in under 50s and all key demos on the night, were watched by an average capital city audience of 739,000 and 620,000 respectively.
Here’s a snapshot of The Amazing Race Australia’s audience this season:
• National total average audience (including 7 day TV and broadcast video on-demand (BVOD): 927,000
• Capital city total average audience: 726,000
• National TV average audience: 860,000
• Capital city TV average audience: 659,000
• 10 Play (7 day BVOD) average audience: 53,000
The season reached 6.97 million people nationally.
The series was 10’s second biggest new show launch of the year (behind The Masked Singer Australia) and in the top five new show launches of the year in under 50s and all key demos (16 to 39s, 18 to 49s and 25 to 54s).
On social, The Amazing Race Australia achieved 79,000 social media interactions on Facebook, Instagram and Twitter across the season.
The Amazing Race Australia ran a strong race in under 50s and all key demos across the season, consistently topping the demos in its timeslot.
The show also achieved strong commercial shares:
Under 50s: 31.4%
16 to 39s: 33.4%
18 to 49s: 31.3%
25 to 54s: 29.5%
The shares were higher than the first season commercial shares of 10’s popular 7.30pm franchises The Bachelor Australia and 10’s first season of Australian Survivor.
The first season of The Bachelor Australia in 2013 achieved an under 50s commercial share of 23.7%, while 10’s first season of Australian Survivor in 2016 achieved an under 50s commercial share of 25.9%.
Network 10’s chief content officer Beverley McGarvey said:
“The Amazing Race Australia has been a brilliant first season for us and is a show that really feels like it belongs on 10, it engaged audiences across all platforms and took us all on a genuine action packed adventure.
“I’d like to thank our dedicated host Beau Ryan for his enthusiasm and commitment, all our wonderfully interesting and entertaining contestants for their impressive efforts across the season, the excellent team Eureka Productions for being great production partners and to everyone at 10 for their hard work and passion.
“Congratulations to Tim and Rod on winning The Amazing Race Australia 2019 and taking home the $250,000 prize,” she said.
Network 10’s chief sales officer Rod Prosser said: “We had some brilliant commercial partners for The Amazing Race Australia. A big thank you to Bankwest, Tourism NT and Jetstar for helping us bring this season to life. We really enjoyed working with our partners to creatively and innovatively integrate their brands across the season.”