TV Ratings H1: How the commercial stations performed


• How Did Seven, Nine. and 10 fair in the first half of 2021?

We have now hit the halfway point of the calendar year for TV ratings, and below Mediaweek has created a summary of how each of the major commercial networks (Seven, Nine and 10) have faired.

Nine TV Ratings

The 9Network is leading the year with all key demographics and total people, with a lead of 4.5 points over its nearest competitor in the 25-54 demographic.

9Now is the No.1 CFTA BVOD platform, with a 47.7% CFTA minutes share, equating to over 6.1 billion minutes of streamed content in 2021.


Michael Healy, Nine’s director of television, said: “I am incredibly proud that once again our content slate has resonated so strongly with the audiences we program for. I’d like to thank our dedicated team for creating Australia’s most watched programs across all platforms.”

Richard Hunwick, Nine’s director of sales for television and radio, said: “At the half year mark we have gained share against our core target audience of 25-54s and we remain the clear leader across both linear and BVOD with strong and reliable content slate set to carry us through the rest of 2021.”

Seven TV Ratings

Seven has ranked #1 in 14 of the past 26 weeks of TV ratings and has increased its audience share during the first half of the calendar ratings year.

Seven has also won the past nine consecutive weeks, from late April to late June, Seven was the #1 network in total people, people 25 to 54 and 16 to 39s.

 7plus also increased its audience by 18% in the past three months. 

Seven West Media managing director and chief executive officer, James Warburton, said: “Our strategy of investing in new and proven content across television and digital is delivering powerful results.

“Seven is the only network that has grown its audience share this year in 25 to 54s, 16 to 39s and total people. Since late April, we have been #1 every week in those three demographics and in under 50s.

“The tentpole shows Big Brother and Dancing With The Stars: All Stars delivered great results, as did 7NEWS Spotlight and our dominant content ‘spine’ of 7NEWS, SunriseThe Morning ShowThe ChaseHome and Away and Better Homes and Gardens. The AFL is Australia’s #1 winter sport by a significant margin and Supercars have roared back onto Seven in a big way,” he said.

“At the same time, 7plus is having a remarkable year. It continues to drive the digital transformation of our business and is drawing new users, day in, day out.”

Seven’s director of network programming, Angus Ross, said: “After a successful first half, we are ready to deliver our strongest second-half content line-up in many years, with the best sport on TV, the best news and public affairs content, and an impressive collection of proven entertainment hits.”

10 TV Ratings

Over 57% of 10’s audience was under 55 and five years younger than its commercial competitors, it also had five of the top 10 programs in 25 to 54s and 16 to 39s.

Network 10 had the #1 multi-channel group in under 50s, 25 to 54s and 16 to 39s. 10 Bold remained the #1 commercial multi-channel in total people, while 10 Peach remained the #1 commercial multi-channel in its target market of 16 to 39s.

10 Shake – is up 15% in prime time, up 31% in day time and is the #1 commercial multi-channel in 0 to 12s in day time.

10 Play was up 7% year-on-year.

Daniel Monaghan, SVP content and programming, 10 ViacomCBS, said: “Our continued success as the youngest network was cemented in week one of 2021 thanks to the unbridled success of I’m A Celebrity… Get Me Out Of Here!. It reiterated that the landscape of summer viewing has changed forever. It was the #1 summer entertainment television event.

“This success and momentum continued with Gogglebox Australia, The Amazing Race Australia and Have You Been Paying Attention?, all of which dominated in our key demographics and experienced phenomenal growth on 10 Play.

“And of course, who could forget the extraordinary success of Oprah With Meghan And Harry which reigns as the #1 non-sport program of 2021 with an audience of 2.36 million. It was also crowned the biggest ever program on 10 Play with an enormous 341,000 viewers.

“Our continued focus on the under 50s and key age groups is also reaping benefits with 10 securing five of the top 10 shows in 25 to 54s and 16 to 39s so far this year – more than any other network.

“The success of our shows this year meant strong digital audience on our digital platforms too, with 10 Play recording its biggest year so far. The great thing about this result is that it also reflected the additional investment in exclusive content we have made on the platform. We will continue to look for opportunities to boost our digital proposition for audiences.”

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