Nine has appointed Max Dudley (pictured) to oversee its radio content offering in Brisbane in the role of 4BC content manager as the station builds its presence in the local market.
Dudley spent almost 10 years with Southern Cross Austereo, most recently as executive producer of The Big Breakfast with Greg Marto Martin, Margaux Parker and Nick Cody. He was previously executive producer of The Grill Team in Sydney and executive producer of Hit107 Breakfast in Adelaide.
A previous Nine Radio hire from Triple M was Matt White, now overseeing its AM music network out of 2UE.
Earlier this year, 4BC announced that it would significantly ramp up its local broadcasting presence in Brisbane, appointing editor/journalist Neil Breen to host 4BC breakfast and seeking a local drive host to be appointed in the coming weeks.
“In 2020, we have made the growth of our local presence in Brisbane a priority for 4BC,” said Greg Byrnes, Nine’s head of content. “Max’s experience makes him the perfect person to take up the role of 4BC content manager and ensure that our programming really speaks to the Brisbane market.
“We have been really happy with how Neil Breen’s show has launched, and of course Ray Hadley is a dominant presence in the market, broadcasting regularly from Brisbane. Now Max will be able to come in as we finalise the drive appointment and deliver a programming offering that will reflect and speak to the city.”
Dudley, who grew up in Brisbane, will also oversee the drive program as executive producer.
“I’m thrilled to be joining 4BC,” said Dudley. “Growing up in Brisbane, it was listening to 4BC that made me fall in love with radio. To be able to broadcast from the Cannon Hill studios just metres down the road from my old high school, Cannon Hill Anglican College, is a dream come true.
“Talk radio has unique power to set the agenda in a city and I’m looking forward to joining Neil and the team for what’s set to be an exciting new chapter for 4BC.”
Nine is also in the process of recruiting for local traffic reporters in the Brisbane market as the company moves to launch its own traffic product in key markets over the coming weeks.