The bodies aren’t yet warm, but that hasn’t stopped the team at Triple M from taking a cheeky dig at the Kyle and Jackie O saga.
In the wake of the sudden upheaval across Sydney’s breakfast radio landscape, Triple M’s Beau, Cat & Woodsy have seized what the team is calling their very own Stephen Bradbury moment.
The station has launched a new large-format digital OOH campaign across Sydney declaring the trio “Sydney’s longest running breakfast team (since Tuesday)”, with billboards appearing across multiple sites from this morning.
Sure, it’s tongue-in-cheek, but it’s also not wrong.
After a series of rapid-fire changes to Sydney’s long-standing breakfast line-ups, the Triple M trio – who launched their show in March 2025 – suddenly find themselves the city’s longest-running breakfast combination currently on air.
‘You could not script it’
On air this morning, the team openly acknowledged the surreal moment.
“Good morning, Sydney, and welcome to Sydney’s longest serving breakfast team!” Beau Ryan joked at the top of the show.
Co-host Cat Lynch immediately pushed back on the bold claim.
“That’s an outrageous statement, isn’t it?”
But the analogy that stuck was Olympic speed skater Bradbury, the Australian athlete who famously won gold at the 2002 Winter Olympics after competitors crashed out ahead of him.
“Would you say we Stephen Bradbury’ed it?” Aaron ‘Woodsy’ Woods said. “We’ve just hung in there.”
Ryan leaned into the metaphor.
“It’s not over yet! There is one lap to go and history shows the more laps, the more people have fallen over… we’ve just got to stay on our skates.”
Lynch agreed the situation unfolding across Sydney radio had been extraordinary.
“This is unprecedented. I’ve never seen anything like this before!” she said, laughing.
“You could not script it,” Ryan added. “When we agreed to do this a year ago and they said, ‘Look, this is what’s going to happen’, you’d laugh and say, ‘This is not even real.’”
Heritage shows disappear
Part of the surprise stems from just how quickly some of Sydney’s longest-running radio institutions have shifted.
“Fitzy & Wippa went first… no Jonesy & Amanda, they went first,” Ryan said during the show.
“Those shows have all been around for 20 years,” Woods added.
Lynch noted that when new breakfast teams launch, they’re typically warned about the challenge of taking on deeply entrenched rivals.
“To pull back the curtain: when you first sign on for a brand new show, which we all did together, they say to you, ‘Look, it’s going to be tough. You are up against people who are respected and loved by the Sydney community. You’ve got to give them a reason to change.”
“The best of the best…” Woods said.
Ryan said the team always expected a tough battle.
“We said, we will. Someone said, ‘Good luck on your own!’ and we stuck solid, right? Let’s take them on, see what we can do here.”
Beau Ryan. SCA
Harmony helps
The trio also joked that their longevity, however accidental, might simply come down to something surprisingly basic: getting along.
“The number one rule for keeping a breakfast show together is staying harmonious amongst the group,” Lynch said.
“We all get along,” Woods added.
“We’re very harmonious!” Ryan said.
“Are you kidding?” Lynch replied.
Ryan laughed: “That was a trick question. I was trying to trap door you there.”
But Lynch insisted the chemistry on the show is genuine.
“No, I feel like, honestly, I’ve worked on a few shows… This is very harmonious,” she said.
“That’s the beauty about it is we can have a little niggle amongst ourselves, and then we’re fine five minutes later. I love it.”
Triple M leans into the moment
Behind the scenes, SCA quickly turned the moment into a marketing opportunity.
Reflecting on the new campaign, Naomi Gorringe, SCA’s Head of Marketing, said the team couldn’t resist leaning into the moment.
“When we realised we had ‘done a Bradbury’, and that our show, that is a little over a year old, had become the longest running brekky radio lineup in Sydney, we wanted to have some fun and remind Sydneysiders that now is the time to come and listen to Triple M Breakfast with Beau, Cat & Woodsy,” she said.
The playful campaign arrives as Sydney’s breakfast radio market enters one of its most turbulent periods in decades – and Triple M is clearly happy to enjoy the view while the dust settles.