Independent agency This is Flow has added three new clients following competitive pitches. The new clients are Experience Co, Rock Face and GPT Group. Billings across the three brands will total $8million plus and Flow will manage media planning and buying across Australia and NZ.
Experience Co is one of Australia’s leading adventure and lifestyle tourism companies. Founded in 1998, the company delivers outstanding activities and experiences across Australia and New Zealand in skydiving, reef tours, treetops adventures and remote luxury experiences in stunning locations such as Maria Island (Tasmania), Bamurru Plains (NT) and Arkaba Homestead (SA).
Rock Face originated in the UK and is making its mark with Aussie men who want a simplified, real skin care routine. Famous for being men’s life hack and its aftershave quality scents its excited to be bringing its range of deodorants, body sprays, shower gels and moisturisers down under. Rockface is sold in Woolworths, Coles and Countdown in NZ.
GPT Group is an ASX 50 company with a diversified property portfolio of high-quality Australian offices, logistics and retail assets. The group manages some of the biggest buildings and shopping centres in the country, including Highpoint, Karrinyup, Rouse Hill Town Centre, Charlestown and Melbourne Central.
Flow’s approach of Science, Art and Value was a consistent theme in all work. A powerful formula that combines innovative data led thinking, thought provoking strategy and a drive for business growth which wasn’t matched through any other agency.
This model drove major efficiencies without discounting effectiveness and allowed for deeper connection with customers returning better business outcomes.
Brooke Robson, Head of Marketing, Experience Co said of the appointment, “We are thrilled to partner with the incredible team at This is Flow as our new agency. After working together on a variety of projects over the years, we are excited to be progressing in the digital advertising space and creating data-driven results via our online investments. Jimmy and his team have already proved to be a fantastic asset to our overall marketing strategy and bring a wealth of knowledge to our overall campaigns and reporting.”
“In what has already been an incredible year, the team have not slowed from their relentless passion, support, and focus on clients – both existing and new. Key behind this success, sits our ‘Science, Art & Value’ approach as it continues to smash industry benchmarks, and is a key reason why we welcome another three amazing new clients into the Flow family,” added Jimmy Hyett, CEO, This Is Flow.
On December 9, Flow will officially integrate Experience Co into the business by throwing more than half of the office out of a plane…from 15,000 feet!
“Apart from giving a once in a lifetime experience to everyone in our team, we’ll really immerse ourselves into the client’s business and walk (or fall) in their customers shoes,” Jimmy added.
This Is Flow is already in market with these new brands, and alongside other new business wins in 2022, it has seen the agency grow further, with now over 30 staff.
See also: This is Flow’s data science team predicts the 2022 Melbourne Cup winner