AgJournal a 40 page gloss magazine will focus on the nations booming $60-billion agriculture food and fibre industry.
Published quarterly, the magazine will reach 700,000 readers in print, distributed with The Weekly Times, The Weekend Australian, Herald Sun, The Daily Telegraph, The Sunday Mail, The Advertiser, The Sunday Times and News Corp Rural newspapers in Queensland and Tasmania.
The Weekly Times editor Ed Gannon said: “The launch of AgJournal is a significant event for Australian agriculture. For the first time there will be a national magazine telling the great stories that are happening on farms and in agribusinesses.
It is also a significant venture for News Corp Australia, being inserted across the group’s major mastheads, including The Weekly Times and The Weekend Australian.”
The magazine will examine how agribusiness drives the nation’s economy, feeds and clothes the global population, pushes innovation, and manages this continent’s land and resources. AgJournal will also share stories of the people who are shaping agriculture’s future.
“Our launch issue carries our special ‘Who Owns Australia’ investigation, where we identify and profile the 20 biggest landholders in the country,” Gannon said. “It makes fascinating reading of the vastness and scope of our biggest farming operations.”
News Corp Australia has outlined some of the key issues covered in the first issue:
AgJournal dissects the recent rise of the alternative protein market. Consumers are hungry for meat-free proteins, which is creating opportunities in insect farming, plant-based meat substitutes and production of pulses and nuts, which thrive in Australian climates.
A wool investigation shows the fibre is on a golden run, with everyone from catwalk models to treadmill junkies wearing Australian Merino. AgJournal explains what’s behind the one-year run of astronomical price gains and how the boom is transforming wool growing communities.
The farm gate is just the start of the agribusiness value chain.
Employing 512,010 people and encompassing everything from genetic science and ag-tech to gourmet food manufacturing and high-fashion textiles, agribusiness is Australia’s original darling industry.
AgJournal stories will drive growth, attract investment, interest the next generation, stimulate innovation in the sector and excite the nation.
The magazine will be promoted in print, digital, radio and newsagents across Victoria and the Riverina.
AgJournal will also appear digitally on The Weekly Times website https://www.weeklytimesnow.
• The Weekly Times – May 22
• Rural Weekly – May 24
• Tasmanian Country – May 24
• The Sunday Mail (QLD) – May 26
• The Daily Telegraph (NSW) – May 24
• The Advertiser (SA) – May 24
• The Sunday Times (WA) – May 26
• Herald Sun (VIC) –May 24
• The Weekend Australian – May 25