Following on from the award-winning pregnancy podcast Hello, Bump, the collaboration between Westpac and Mamamia is continuing with the launch of a new podcast series The Split.
The Split aims to support, inform and guide women through what can be one of the most isolating times of their lives – separation and divorce.
This new content produced by Mamamia, is part of Westpac’s ongoing Help campaign – highlighting how the brand can help during key life moments, including when separating from a partner.
The Split is hosted by comedian and writer Mandy Nolan, herself a twice-divorced mother of five.
Holly Wainwright, Mamamia’s head of content, said: “The Split is a perfect Mamamia/Westpac joint venture because exactly in the spirit of Hello, Bump, it’s guiding women through one of the most momentous milestones in their lives with honesty, empathy, practical advice and more than a few wry laughs. We’ve sourced so much of The Split’s content from our audience, and it’s already hitting such a nerve with them, we’re convinced it’s going to help an enormous number of listeners.”
Westpac group head of brand, advertising & media, Jenny Melhuish, said: “After seeing how Hello, Bump really resonated with women going through pregnancy, we knew that partnering with Mamamia on a podcast was a great way to have a helpful and meaningful conversation on the sensitive topic of separation. It also allows us to continue the conversations on important life moments.
“The Split is a free podcast that people can listen to at a time and place that suits them. With three in five of those considering separating from a partner not knowing where to start, The Split complements the help we are offering via our range of free, easy to use checklists and resources to help couples navigate a separation housed on our online Separation hub.”
Read more of the week’s developments in podcast in Mediaweek’s Podcast Week, Thursdays in The Mediaweek Morning Report.
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Top Photo: Mandy Nolan