The Hallway has been appointed by Collective Wellness Group as creative and media agency of record for health club franchise Anytime Fitness, which has close to 550 clubs and over 600,000 members.
Jules Hall, CEO of The Hallway, said: “We’re thrilled to partner with such an iconic brand and look forward to helping Anytime Fitness further solidify their position as market leaders.”
Caitlin Bancroft, CMO of Collective Wellness Group, said: “We loved the passion the team at The Hallway demonstrated from our very first meeting. From their strategic, creative and media approach, we knew they were the right fit for the next phase of our growth. I’m excited about what we can achieve together.”
The win cements a period of strong growth for the independent advertising agency, which has also won a slew of accolades in recent times.
The Hallway’s appointment is effective immediately and comes after The Hallway launched a creative recruitment drive for talent in advertising as the agency goes through a period of rapid growth.
While finding talent is getting easier, the market is still tight and the Pyrmont-based agency is using its location to find the right people.
Located on Australia’s most densely populated street of advertising agencies, Harris St – The Hallway is situated alongside OMD, Enero, PHD, Publicis Groupe and TBWA, as well as one of the industry’s favourite lunch spots and a local institution, Banh-mi Co.
As neighbours to Banh-mi Co, the full-service advertising agency has leveraged that proximity to reach talent in search of new opportunities. Banh-mi Co’s sandwich bag has been emblazoned with “want another roll” and a QR code showing The Hallway’s logo at the bottom that lead to their jobs page.
See also: The Hallway launches creative with recruitment drive using banh-mi
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Top image: Simon Lee, Caitlin Bancroft, and Jules Hall