Publicis Media Australia and New Zealand has appointed Camille Alarcon to the new role of marketing communications director, working across the group’s agencies Starcom, Zenith, Spark Foundry, Blue 449 and Performics.
Alarcon most recently worked at Fairfax Events & Entertainment as content director, and commences in her new role effective immediately.
With a background in journalism and marketing communications, she has worked for Marketing Week in the UK, Mumbrella and B&T.
Reporting into Publicis Media’s head of business development and communications, Mandy Henry, Alarcon is charged with driving the PR and communications strategy for each media agency brand, while also working at a group level with the Publicis Media leadership team, including chairman John Preston.
Publicis Media previously worked with Third Avenue Consulting prior to bringing the full PR and communications function in house.
On the appointment, Henry said: “We’re excited to have Camille join the group, bringing a breadth of experience from publishing roles in Australia and the UK, a depth of understanding of the media and marketing industry, and marketing communications experience.
“I would like to thank Rochelle Burbury from Third Avenue Consulting for the great work she delivered to Publicis Media, and the considerable support she provided to our agency brands.
“After a successful 2018 for Publicis Media agencies, we look forward to sharing more news, insights and thought leadership through our expertise in digital, data, content and harnessing media to drive business outcomes for our clients.”