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Honda overhauls agency model, appointing H+Co and creating in-house agency
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Honda overhauls agency model, appointing H+Co and creating in-house agency

As a result of the shake up, spearheaded by new head of marketing Terri Golder, incumbents Zenith, Leo Burnett, Wavemaker, and TRP lose the account.

by Brittney RigbyMay 22, 2024

mediaweek
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