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Steve Weaver

Showing 1 - 2 of 2 results

Advertisers beware: don’t look a workhorse in the mouth
Television

Advertisers beware: don’t look a workhorse in the mouth

There is a place for everyone in the mediascape, but research shows some channels do more heavy lifting than others and shouldn’t be replaced by cheaper options

by Talon Editor – Nov 7, 2022

Research findings: Why a mobile-first approach to video can slow your growth
Television

Research findings: Why a mobile-first approach to video can slow your growth

Audiences under 40 are more attentive on BVOD than YouTube and Facebook. And the best screen is the biggest one.

by Talon Editor – Aug 15, 2022

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