"If they [influencers] dress it up by saying it's fact, young people are quite savvy enough to check those facts."
“When people see, hear, touch or feel something first-hand, they are far more likely to buy it and advocate for it."
Influencers contributed to a 38% increase in overall brand awareness, generating over 130 social media assets.
This process involves two main stages
Success begins with a well-thought-out plan
"Authenticity is a linchpin: its absence negates any chance of genuine influence taking place"
Researchers analysed campaigns from 861 brands and over 5,000 influencer marketing posts
Providing people with hands-on experiences with products can supercharge customer engagement
The top 10 bad influence pitfalls
More than 99% of consumers look to online reviews before making purchases
"The key to success is for brands to vet creators carefully and work collaboratively"
For a successful launch, people-powered channels are essential
TikTok is seen as more than just a social platform – it's a link to culture and consumers
User behaviour shows that people visit TikTok with a discovery mindset
