Social Soup promotes Cara Norris and hires Carolyne Gowen

Social Soup - Carolyne Gowen and Cara Norris

Norris has been promoted to the newly-created role of head of growth and partnerships.

Social Soup has promoted Cara Norris to the newly-created role of head of growth and partnerships and recruited Carolyne Gowen as client partnerships director.

Norris joined the influencer agency from Pacific Magazines in 2018 as Victorian sales director and has spent the past six years growing the business out of Melbourne, as well as building valuable strategic solutions for clients with Social Soup’s suite of services.

In her new role, working nationally out of Melbourne, she will be responsible for driving business growth strategies and working to build strong client partnerships.

Sharyn Smith, Social Soup founder and chief executive officer, said: “Cara has been a key member of our team for several years now and I’m delighted she is taking on this new national role. As the head of growth and partnerships, Cara will be leading the team to better service client needs and will build out our strategic approach to growth with commercial and marketing responsibility.

“And a big welcome to Carolyne, who is already proving herself as an incredibly valuable team member. We look forward to having her alongside us in this new stage of innovation and growth.”

Norris added: “I am thrilled to be heading up growth in this new leadership role, educating the market on what we do and how we can help clients achieve their goals. Over the past six years in the business I have seen how much our client offering has evolved. We have become much more sophisticated in influencer marketing and I think that’s what makes us stand out.”

Gowen joins Social Soup from WOM Network, where she was partnerships manager for almost three years. She also founded and led the mindful leadership company Still Your Mind part time. In her new role at Social Soup, Gowen will be responsible for identifying and building partnerships nationally as the business continues to expand.
“Social Soup is at the forefront of influencer marketing and I’m excited to be working with them to really drive growth,” Gowen said.

“It’s an exciting time for the business and what we can offer clients. I look forward to making sure the market really knows how smart our capabilities are.”
The two appointments follow Social Soup’s second Influence Upfronts – the bi-annual influencer marketing industry update – in mid-May.
See also:
40% of people care most about relatable content: Social Soup

Top image: Carolyne Gowen and Cara Norris

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