Effie
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Global study finds audio boosts campaign profit by 75%, trust by 81%
Four peak audio bodies united at Cannes Lions to present the most comprehensive global case for audio in the media mix yet.
by Natasha Lee – Jun 25, 2026
LIONS to acquire Effies
Ascential also plans to enter a long-term partnership with the non-profit organisation Effie Worldwide, establishing a new global foundation, The Effie LIONS Foundation.
by Amy Shapiro – Aug 8, 2024
The Monkeys, BMF, Special, Thinkerbell among 2024 Australian Effie Awards finalists
Colin Wilson-Brown: “This year has seen a high number of finalists progress who demonstrated a high standard of efficacy."
by Jasper Baumann – Jul 19, 2024
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